Penhaligon's Product Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Posted
- Jul 24, 2026
About Penhaligon's
Penhaligon's, a distinguished name in the realm of luxury fragrances, is renowned for its rich heritage and commitment to craftsmanship. As part of the Puig conglomerate, Penhaligon's benefits from the expansive resources and innovative spirit of a leading global fashion and fragrance powerhouse. The brand is dedicated to creating unique and captivating scents that embody elegance and sophistication.
Penhaligon's seeks a Product Manager in Mexico City to plan and execute luxury marketing campaigns and manage brand strategy.
Role & Responsibilities
- Plan, execute, and follow-up marketing campaigns in accordance with global brand guidelines
- Administer annual marketing budget for public relations activities, in-store animations, and special events
- Analyze and plan brand portfolio strategy tailored to local market dynamics
- Generate sales analysis reports based on new product development for headquarters teams, identifying market strengths and growth opportunities
- Plan and coordinate influencer marketing events and media campaigns with stakeholder teams while maintaining global brand consistency
- Collaborate with the Sell-Through team to design point-of-sale improvements and optimize customer experience
- Create and manage requests for quotations to ensure timely procurement of marketing materials and point-of-sale collateral
- Develop and implement education strategy with the Training team to enhance brand specialist and expert knowledge on new product launches and fragrance heritage
- Design and validate annual distribution strategy in collaboration with Operations
- Develop and execute targeted conquest campaigns to reinforce sales during high-end seasons, aligned with Commercial and Sell-Through priorities
- Define and monitor e-commerce and direct-to-consumer sales strategy in coordination with the E-KAM
Qualifications
- 3–5 years of experience in product management within luxury retail and fashion sectors
- Proven track record of successful campaign planning and execution in a luxury brand environment
- Strong analytical skills with proficiency in sales data interpretation and market analysis
Skills
Experience
3–5 years of experience in product management within luxury retail and fashion sectors, with demonstrated success in brand strategy, campaign execution, and cross-functional team coordination.
Education
Degree in Marketing, Business Management, International Business, or equivalent discipline.
Workplace
This position is based in Mexico City, Ciudad de México, Mexico.
Culture
Penhaligon's fosters a culture of innovation and excellence, where creativity and individuality are celebrated. The team is passionate about delivering exceptional products and experiences, and employees are encouraged to contribute their unique perspectives and talents.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Penhaligon's, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Manager», «Brand Manager», «Campaign Manager», «Product Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.