Byredo Performance Media Coordinator
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Jun 3, 2026
About Byredo
Byredo, a distinguished name in the luxury fragrance and beauty industry, is renowned for its commitment to quality and innovation. As part of a larger conglomerate, Byredo offers a dynamic and enriching work environment that fosters creativity and excellence.
Byredo seeks a Performance Media Coordinator in Paris to drive digital acquisition across international markets via paid channels and data-driven campaign optimization.
Role & Responsibilities
- Coordinate the launch, implementation, and monitoring of full-funnel acquisition campaigns across international markets, ensuring flawless and timely execution across all channels and stakeholders
- Manage campaign briefs, creative assets, copy validation, URL structures, tracking requirements, timelines, and deliverables in collaboration with internal teams and media agencies across SEA, Paid Social, Display, Retargeting, Affiliate, and emerging acquisition channels
- Support go-to-market activations and digital launches for new markets and business initiatives; maintain and update the global digital acquisition calendar aligned with marketing priorities
- Work closely with media agencies to monitor campaign performance, identify optimization opportunities, and contribute to acquisition strategy development and media planning across channels and markets
- Monitor and analyze key performance indicators including ROAS, CAC, CPA, CTR, CVR, traffic quality, and revenue contribution; support testing strategies across audiences, creatives, landing pages, bidding structures, and campaign formats
- Coordinate campaign tracking implementation and ensure data accuracy across platforms and reporting systems; manage and optimize product feeds across paid channels and shopping environments
- Consolidate performance data from media platforms, agencies, and internal dashboards to generate actionable insights; build and maintain weekly and monthly acquisition performance dashboards and reporting materials
- Act as the main point of coordination between headquarters, local teams, media agencies, and external partners on acquisition-related topics; ensure alignment and consistency across markets regarding campaign guidelines, assets, tracking conventions, naming structures, and reporting standards
- Share key learnings, performance insights, and optimization recommendations with all stakeholders; conduct competitive monitoring and benchmark best practices across digital acquisition and e-commerce trends
Qualifications
- 3–4+ years of experience in digital acquisition, paid media, performance marketing, or growth marketing roles
- Previous experience in e-commerce, beauty, luxury, fashion, lifestyle, or premium consumer brands highly preferred
- Experience working in international and multi-market environments
- Fluent in English and French, both written and spoken
- Strong understanding of the digital acquisition ecosystem including Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads Manager, TikTok Ads Manager, SEO fundamentals, retargeting strategies, feed management platforms, and attribution and tracking principles
- Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio or equivalent reporting tools, and Excel/Google Sheets
- Knowledge of e-commerce performance metrics and customer acquisition economics
Skills
Experience
3–4+ years of experience in digital acquisition, paid media, performance marketing, or growth marketing roles. Previous experience with e-commerce, beauty, luxury, fashion, lifestyle, or premium consumer brands is a strong asset. Experience operating in international and multi-market environments is preferred.
Workplace
The role is situated in Paris, Île-de-France, France.
Culture
Byredo fosters a culture of innovation and inclusivity, encouraging employees to bring their unique perspectives and creativity to the workplace. The company values sustainability and ethical practices, ensuring a positive impact on both employees and the environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Byredo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Acquisition Media Coordinator», «Digital Growth Coordinator», «Performance Marketing Coordinator», «Paid Media Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.