- Location
- Rio de Janeiro Rio de Janeiro Brazil
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 11, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
The Marketplace Specialist will lead the launch and growth of Puig brands on marketplaces, including Amazon and Mercado Livre, and accelerate existing channel performance through commercial strategy, campaigns, content, Retail Media and operational excellence. This permanent role coordinates cross-functional teams and marketplace partners while managing sales, performance and brand experience.
Role & Responsibilities
- Lead the launch and development of Puig brands and stores on marketplaces such as Amazon and Mercado Livre, from planning through implementation.
- Build business cases, sales forecasts, investment plans, KPIs and post-launch acceleration plans.
- Coordinate cross-functional projects with Commercial, Marketing, Finance, Supply, Logistics, Legal, Tax, Technology and global teams.
- Develop and execute go-to-market, sales and promotional strategies to maximize Sell In and Sell Out.
- Manage commercial calendars, launches, campaigns and key platform seasonal events.
- Ensure excellence in assortment, pricing, inventory, content, promotions, visibility and conversion.
- Manage Sell Out results and KPIs including traffic, conversion, availability, pricing, content and media.
- Optimize campaigns based on data, shopper behavior and activation performance.
- Monitor investment and Retail Media, ensuring efficiency and return on investment (ROI).
- Ensure marketplace stores, product pages and digital content meet Puig's premium standards and global guidelines.
- Partner with Marketing, Branding and Creative teams to ensure a consistent brand experience across platforms.
- Serve as the primary marketplace contact and connect Brazilian market needs with regional and global guidelines.
- Influence cross-functional teams to ensure clarity on priorities, timelines and delivery quality.
- Communicate results, opportunities, risks and recommendations to different organizational levels.
Qualifications
- At least 5 years of experience in e-commerce, marketplaces, digital marketing or trade marketing, preferably in beauty, luxury, consumer goods or fashion.
- Proven experience launching brands and stores on marketplaces such as Amazon and Mercado Livre; experience with other platforms such as Americanas, Dafiti and Magalu is an advantage.
- Knowledge of platform tools including Seller Central, Vendor Central, Amazon Ads and Mercado Ads, and their performance metrics.
- Strong knowledge of marketplace algorithms, paid media integration and conversion funnel dynamics.
- Track record leading projects, delivering executive presentations and coordinating cross-functional teams.
- Analytical profile with the ability to turn data into decisions and tactical actions.
- Fluency in Portuguese and English for collaboration with global teams; Spanish is an advantage.
Skills
Experience
At least 5 years in e-commerce, marketplaces, digital marketing or trade marketing.
Workplace
The role is situated in Rio de Janeiro, Rio de Janeiro, Brazil.
Explore jobs in Brazil.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.