Puig Lifestyle Brand Marketing Manager
About Puig
Puig is a global company specializing in fashion and fragrances, managing a portfolio of international luxury and lifestyle brands. Renowned for its creative heritage and entrepreneurial spirit, Puig combines brand-building expertise with cross‑border commercial capabilities and a strong emphasis on design, sensory experience and consumer engagement.
Puig seeks a Lifestyle Brand Marketing Manager in Lima — lead local brand strategy, activations and integrated campaigns for lifestyle brands.
Role & Responsibilities
- Define and execute local brand and marketing strategies for assigned lifestyle brands in the Peruvian market, aligned with global brand positioning.
- Plan, manage and optimise integrated marketing campaigns across paid, earned and owned channels, ensuring consistent storytelling and visual identity.
- Lead retail and trade marketing initiatives and in‑store activations in partnership with commercial teams to drive distribution, sell‑through and brand experience.
- Manage marketing budgets, procurement and relationship with external agencies and vendors; ensure projects are delivered on time and on brief.
- Analyse campaign performance and market KPIs; translate insights into actionable optimisations and business recommendations.
- Coordinate cross‑functional stakeholders — sales, PR, digital, supply chain — to support product launches, promotions and seasonal activity.
- Protect and grow brand equity through meticulous quality control of creative assets, local adaptations and compliance with global brand guidelines.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree or specialised executive education preferred.
- Demonstrable experience working with lifestyle, fashion or beauty brands, ideally within luxury or premium segments.
- Proven capability to build and implement integrated marketing plans, manage agencies and steward brand assets locally.
- Strong commercial acumen with experience managing marketing budgets and delivering measurable business impact.
- Excellent communication and stakeholder management skills; ability to operate within matrix organisations and influence cross‑functional teams.
- Fluency in Spanish and strong professional proficiency in English is highly desirable for collaboration with regional and global teams.
Skills
Experience
Typically 4–7 years of marketing experience with at least 2 years managing lifestyle or consumer brands; experience in luxury, fashion, beauty or related consumer categories and familiarity with the Peruvian or LATAM market preferred.
Education
Bachelor’s degree in Marketing, Business, Communications or a related discipline; postgraduate qualifications or relevant executive education advantageous.
Workplace
This position is based in Lima, Lima, Peru.
Culture
Puig fosters a creative, entrepreneurial workplace where brand storytelling and design excellence are central. The organisation values commercial rigour alongside innovation, encouraging cross‑disciplinary collaboration and international mobility within a fast‑paced luxury goods environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Lifestyle Marketing Manager», «Brand Marketing Manager — Lifestyle», «Marketing Lead, Lifestyle Brands», «Brand Manager — Lifestyle & Marketing», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.