Puig Influence & Advocacy Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Aug 20, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Puig seeks Influence & Advocacy Manager in Hamburg to lead PR and influencer strategy for luxury brands across Germany and Austria.
Role & Responsibilities
- Lead strategic planning, execution, and optimization of influencer, advocacy, and creator campaigns for Carolina Herrera across German and Austrian markets
- Serve as primary liaison between global and local teams regarding all influence and advocacy initiatives
- Develop and implement paid, earned, and advocacy campaigns aligned with global brand strategies and guidelines
- Curate, brief, and manage influencers, content creators, and agency partners; oversee co-creation and content collaboration projects
- Manage PR operations across three prestige brands including agency oversight, media inquiry handling, and long-term journalist relationship cultivation
- Adapt global press materials and coordinate press days, roundtables, media events, and product launch activations
- Oversee PR shipments, sample management, award submissions, and special projects
- Execute campaign, event, creator, and PR performance analysis using relevant KPIs and industry benchmarks
- Develop and refine reporting standards, templates, and evaluation frameworks to track campaign effectiveness
- Identify market trends, best practices, and growth opportunities through competitive analysis and performance evaluation
- Manage budgets including forecasting, expense control, purchase order oversight, and vendor relations
- Plan and execute influencer, PR, and community events with external partner coordination and success measurement
- Prepare executive-ready analyses and derive actionable recommendations for future campaigns and investments
- Support annual planning through data-driven forecasts and KPI target definition
Qualifications
- Completed university degree in marketing, communications, public relations, social media, or equivalent qualification
- Multi-year professional experience in influencer marketing, PR, social media, advocacy, or corporate communications
- Demonstrated expertise in luxury, beauty, or lifestyle brand marketing and social media trends
- Proven experience managing agencies, campaigns, and cross-functional stakeholders
- Strong analytical capabilities and high numerical proficiency
- Experience interpreting and presenting KPI-based reporting and performance analytics
- Proficiency with reporting and social media analytics platforms, Microsoft Office (particularly PowerPoint and Excel)
- Excellent command of German and English (written and oral)
- Demonstrated communication strength, organizational discipline, and team orientation
- Willingness to travel for market visits, events, stakeholder meetings, and activations in Austria and Germany
Skills
Experience
Minimum 3–5 years of professional experience in influencer marketing, PR, social media management, advocacy programs, or corporate communications, with demonstrated expertise in luxury or lifestyle sectors and measurable success in campaign execution and stakeholder management.
Education
Completed university degree in marketing, communications, public relations, social media, journalism, or equivalent qualification.
Workplace
This position is based in Hamburg, Hamburg, Germany.
Benefits
Monthly lunch allowance, sports subsidy, mobility allowance, attractive employee discounts on product portfolio, mobile working option available 2 days per week, company events and team activities.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «PR & Communications Manager», «Influencer Relations Manager», «Marketing Communications Manager», «Brand Advocacy Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.