Puig Iberia Communications Manager
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- May 8, 2026
About Puig
Puig is a privately held Spanish fashion and fragrance group with a global footprint, known for stewarding premium fragrance and fashion maisons. The company combines creative heritage and entrepreneurial governance to develop, market and distribute luxury perfumes, cosmetics and designer brands across international markets.
Puig seeks an Iberia Communications Manager in Barcelona to lead PR and corporate communications across Spain & Portugal.
Role & Responsibilities
- Define and execute the Iberia communications strategy (Spain & Portugal) aligned with global brand positioning and commercial objectives.
- Lead media relations: cultivate and manage relationships with national and regional press, lifestyle and trade journalists, and key influencers.
- Plan and deliver product launches, press conferences, experiential events and VIP media activations across the Iberian market.
- Manage corporate reputation and act as primary local point for crisis communications and rapid-response scenarios.
- Coordinate cross-functional collaboration with marketing, retail, legal and brand teams to ensure message consistency and compliance.
- Oversee external agency partners (PR, influencer, event) and manage related budgets, timelines and performance KPIs.
- Monitor, analyse and report media coverage and campaign effectiveness using quantitative and qualitative metrics; recommend optimisation.
- Develop internal communications for Iberia operations and provide media training and communications coaching to spokespeople.
Qualifications
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing or equivalent; advanced degree preferred.
- Minimum 5 years of communications/PR experience, with at least 2–3 years in a regional or managerial role handling multi-brand luxury or beauty accounts.
- Deep knowledge of the Iberian media landscape and proven relationships with national and regional press/influencers.
- Demonstrated experience in corporate reputation management and crisis communications.
- Strong strategic thinking with excellent editorial judgement and proven ability to translate brand strategy into media narratives.
- Fluency in Spanish; professional-level Portuguese and English highly desirable.
Skills
Experience
At least 5 years of progressive communications/PR experience, including 2–3 years managing regional communications for luxury, beauty or fashion brands. Proven track record of running integrated media campaigns and leading agency partners.
Education
Bachelor's degree in Communications, PR, Journalism, Marketing or related field; advanced degree or specialised PR education is a plus.
Workplace
The role is situated in Barcelona, Catalonia, Spain.
Culture
Puig combines creative ambition with an entrepreneurial culture and a strong emphasis on design and olfactory innovation. The organisation values cross-disciplinary collaboration, market agility and a deep respect for brand heritage while operating in an international, fast-paced luxury environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Communications Manager — Iberia», «PR & Communications Manager, Spain & Portugal», «Regional Communications Manager (Iberia)», «Corporate Communications Lead — Iberia», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.