Puig Global Media Tracking Data Manager
- Employment
- Permanent
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 17, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Puig seeks Global Media Tracking Data Manager in Barcelona. Lead media data governance and tracking implementation across global brands, 8+ years digital analytics required.
Role & Responsibilities
- Define and implement global media tracking standards across paid, owned, and earned channels, ensuring consistency across all digital platforms and markets
- Establish and maintain tracking frameworks including Supermetrics, GA4, pixels, and tagging plans with proper setup and ongoing validation
- Act as the primary bridge between business teams and technical implementation partners, translating business tracking needs into clear technical requirements
- Coordinate closely with Media teams on business requirements and with Tech teams on tracking implementation and data flows
- Collaborate with Data Product Managers to align tracking data with data models, data warehouse structures (BigQuery), and data products
- Define and enforce data quality checks, validation processes, and naming conventions to ensure consistency of KPIs and tracking structures across all markets
- Support the Paid Media Data Manager in ensuring data readiness for reporting, analytics, and accurate campaign performance measurement
- Troubleshoot and resolve data collection issues, identifying gaps or inconsistencies and driving remediation actions
- Coordinate cross-functional tracking and AI-related projects across business, technology, and external partner teams
- Develop and maintain comprehensive documentation of tracking frameworks, requirements, and implementations; facilitate training on tracking best practices
Qualifications
- 8+ years of professional experience in digital analytics, tracking implementation, or media data management
- Strong hands-on experience with tracking tools and frameworks such as GA4, tagging implementations, and pixel management
- Demonstrated understanding of major media ecosystems including Meta, TikTok, Google, and other digital platforms
- Proven experience working with data infrastructure including BigQuery, data pipelines, and data connectors such as Supermetrics
- Track record of success in global, multi-stakeholder environments across diverse markets
- Strong ability to bridge business and technical teams with fluent, clear communication
- Exceptional attention to detail with demonstrated focus on data quality and reliability
Skills
Experience
8+ years of professional experience in digital analytics, tracking implementation, or media data management in complex, global environments. Candidates should demonstrate hands-on expertise with digital tracking tools, media platform ecosystems, and data infrastructure while maintaining a structured, methodical approach to problem-solving and data governance.
Education
Not specified; candidates with relevant professional experience and demonstrable expertise are encouraged to apply.
Workplace
This position is based in Barcelona, Catalonia, Spain.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Media Data Governance Specialist», «Tracking Implementation Manager», «Digital Media Data Analyst», «Media Analytics Infrastructure Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.