Puig Global Head of Media Data
- Employment
- Full-Time
- Seniority
- Executive
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 17, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Puig seeks Global Head of Media Data in Barcelona to lead media analytics and measurement strategy across luxury brand portfolio. Permanent role.
Role & Responsibilities
- Define and lead the global media data strategy and roadmap, positioning media data as a strategic asset supporting business growth and digital transformation
- Lead end-to-end media measurement strategy, including attribution frameworks and brand & performance measurement methodologies
- Oversee econometric and advanced analytics approaches to quantify marketing impact, optimize media investments, and support budget allocation decisions
- Define and enforce global media data standards, including tracking frameworks, KPI harmonization, and data models across paid, owned, and earned channels
- Ensure data quality, consistency, and scalability across all markets and platforms in collaboration with technology and data governance teams
- Structure media data into reusable, scalable data products including dashboards, datasets, models, and AI use cases with clear business value prioritization
- Drive adoption of data solutions across brands and markets, delivering self-serve, high-quality analytics assets to stakeholders
- Transform complex analyses into clear, actionable business recommendations linking media performance, consumer behavior, and business outcomes
- Act as the key interface between global and local marketing teams, media agencies, technology vendors, and data teams to align stakeholders around a shared measurement and data vision
- Build and lead a high-performing multidisciplinary team including Global Paid Media Data Manager, Global Social Data Manager, Global Media Data Product Manager, and Global Media Tracking Manager
Qualifications
- 12+ years of professional experience in media analytics, data strategy, or digital performance roles
- Proven track record of strong experience in advanced measurement methodologies including marketing mix modeling (MMM), attribution modeling, and econometrics
- Demonstrated experience managing complex, cross-functional programs at enterprise scale
- Proven leadership experience building and scaling data capabilities and managing high-performing teams
- Deep understanding of paid, owned, and earned media ecosystems and platforms including Camphouse, Supermetrics, Meltwater, and similar tools
- Expertise in media tracking and data collection technologies including GA4, tagging frameworks, and pixel implementation
- Strong analytical background with expertise in econometrics, statistics, and advanced modeling
- Proficiency in SQL and data environments such as BigQuery
- Hands-on experience with data visualization tools including Tableau, Power BI, or Looker
- Comprehensive understanding of data product lifecycle from ingestion through activation
- Background in consumer goods, beauty, or luxury sectors highly preferred
Skills
Experience
The ideal candidate will demonstrate 12+ years of progressive experience in media analytics, data strategy, or digital performance roles within enterprise environments. Strong experience in advanced measurement frameworks, including marketing mix modeling, attribution modeling, and econometrics, is essential. The candidate should exhibit a proven track record of successfully managing complex, cross-functional programs and leading diverse teams to deliver transformative data capabilities at scale. Experience within consumer goods, beauty, or luxury sectors is highly valued, as is demonstrated success in building and scaling data organizations that drive measurable business impact.
Education
Bachelor's degree in Mathematics, Statistics, Engineering, Data Science, Economics, Business, or related quantitative field required. Advanced degree (Master's or MBA) in related discipline, or equivalent professional certification in advanced analytics or data science, is strongly preferred.
Workplace
The successful candidate will be located in Barcelona, Catalonia, Spain.
Benefits
Entrepreneurial, creative and welcoming work culture; range of learning and development opportunities; international company with opportunities for career growth; competitive compensation and benefits package.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Director of Media Analytics», «Head of Media Analytics and Measurement», «Media Data Strategy Director», «Global Media Insights Leader», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.