Puig Global Head of Consumer Data
- Employment
- Permanent
- Seniority
- Director
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 17, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Puig seeks Global Head of Consumer Data in Barcelona/Paris to lead CRM data strategy, governance, and platform excellence across luxury brands.
Role & Responsibilities
- Act as business owner for core consumer data products including C360 Datamart, Bloomreach, Preference Center, Loyal Guru, and Connect.U, defining requirements and translating them into actionable specifications for technology teams
- Prioritize and manage product roadmaps, ensuring timely delivery of enhancements while communicating progress across the organization and stakeholders
- Partner with Global Retail, CRM, Brands, and Markets to understand strategies, roadmaps, and consumer data needs, ensuring proactive evolution of the ecosystem to support future engagement strategies
- Lead consumer data governance initiatives ensuring alignment with business definitions, KPIs, and data standards across brands and markets while maintaining consistency across platforms
- Oversee compliance and documentation within Collibra and Confluence, ensuring all assets meet governance and regulatory requirements including GDPR and consent management
- Ensure consumer data usage complies with global and local regulations by partnering with Legal and Privacy teams to implement consent, preferences, and privacy rules correctly across all platforms and markets
- Support change management and drive adoption of global tools, governance frameworks, and data best practices across the organization
- Partner with the Data Product Owner of Consumer Dashboards to align data sources, KPIs, and reporting frameworks enabling actionable insights and analytics
Qualifications
- 12+ years of experience in consumer or digital data management, CRM activation, or comparable roles
- Proven experience in global organizations or transversal team environments
- Strong understanding of consumer data usage in CRM, loyalty, retail, and omnichannel contexts
- Solid knowledge of data governance frameworks, data management, and data quality methodologies
- SQL proficiency with ability to query, validate, and troubleshoot data issues
- Experience with marketing automation, loyalty, or clienteling platforms
- Background in beauty, luxury, or retail sectors is advantageous
Skills
Experience
12+ years in consumer or digital data management, CRM activation, or equivalent roles within global or transversal team environments. Demonstrated expertise in consumer data governance, platform strategy, and omnichannel activation across international organizations.
Education
Bachelor's degree in Data Science, Business Administration, Information Technology, or related field; advanced degree or equivalent professional certifications in data governance or digital marketing preferred.
Workplace
This position is based in Barcelona, Catalonia, Spain.
Benefits
Entrepreneurial and creative work culture; learning and development opportunities; international company with growth potential; competitive compensation and benefits package.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Consumer Data Strategy Director», «Head of CRM Data & Governance», «Director of Consumer Data Platforms», «Global Data Product Lead - CRM», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.