Puig E-commerce Executive
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- May 8, 2026
About Puig
Dr. Barbara Sturm is a prestige skincare house founded by a German aesthetic physician and recognised for science-driven, premium formulations and a strong direct-to-consumer presence. The brand combines clinical credibility with luxury retailing, operating global e‑commerce and boutique channels that target discerning, international clientele.
Dr. Barbara Sturm — Munich: E‑commerce Executive to lead digital commerce, CRM and online merchandising for a luxury skincare brand.
Role & Responsibilities
- Own day-to-day performance of the direct-to-consumer e‑commerce channel, driving traffic, conversion and average order value through merchandising, UX and promotional strategy.
- Plan and execute integrated digital marketing campaigns across paid search, social, affiliate and CRM to acquire and retain high‑value customers.
- Manage onsite merchandising, product launches and content coordination with creative, product and operations teams to ensure timely and brand‑consistent presentation.
- Analyse website and campaign data (KPIs, funnels, cohort behaviour) to produce actionable insights and prioritise optimisation opportunities.
- Oversee relationships with external partners and agencies (platform, paid media, CRM, analytics) and coordinate technical releases with IT and logistics.
- Define, monitor and report on commercial targets, inventory cadence, pricing and promotional calendars in close collaboration with merchandising and fulfilment.
Qualifications
- Fluent in English; German language skills preferred.
- Proven experience managing a luxury or premium brand e‑commerce P&L or major digital channel (typically 3+ years).
- Proficiency with e‑commerce platforms and digital marketing/CRM tooling (platform experience listed in skills).
- Strong analytical capability with a record of data‑driven optimisation and reporting.
- Excellent cross‑functional stakeholder management, project management and vendor management skills.
Skills
Experience
Mid‑level e‑commerce experience with demonstrable responsibility for online revenue, customer acquisition channels and site merchandising. Experience within luxury, beauty or premium consumer goods and working with international markets is highly desirable.
Education
Bachelor's degree in Marketing, Business, E‑commerce or a related discipline, or equivalent practical experience.
Workplace
The successful candidate will be located in Munich, Bavaria, Germany.
Culture
The brand blends clinical rigor with luxury sensibilities, creating a workplace that values scientific excellence, meticulous attention to detail and elevated customer experience. Teams operate collaboratively across product, creative and commercial functions to deliver premium digital experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E‑commerce Manager», «Digital Commerce Executive», «Online Merchandising Executive», «Ecommerce Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.