Puig Digital Experience Manager
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 13, 2026
About Puig
Carolina Herrera is an internationally recognised luxury fashion house renowned for its refined womenswear, menswear and fragrance collections. Operating within an international luxury network, the brand combines heritage tailoring and contemporary sensibility and delivers a polished, client‑centric aesthetic across retail and digital touchpoints.
Carolina Herrera | New York, USA — Digital Experience Manager. Lead digital platforms, CMS, analytics and e‑commerce optimisation for the fashion house.
Role & Responsibilities
- Define and own the end‑to‑end digital customer journey and roadmap across web and mobile platforms to maximise engagement and conversion.
- Lead the implementation and governance of the CMS and front‑end experience, ensuring brand fidelity and optimal performance.
- Translate commercial and marketing objectives into digital product requirements; prioritise features, sprints and backlog with cross‑functional stakeholders.
- Design and run data‑driven experiments (A/B tests, personalization) to improve conversion rate, average order value and retention.
- Partner with CRM, marketing, merchandising and visual teams to deliver cohesive campaigns and seamless omnichannel experiences.
- Manage third‑party vendors and technical partners; coordinate releases and ensure SLAs and QA standards are met.
- Monitor KPIs and analytics; provide regular reporting and actionable insights to senior management to inform strategy.
Qualifications
- Proven track record in digital product, e‑commerce or UX roles within luxury retail or premium consumer brands.
- Demonstrable experience owning digital roadmaps and delivering measurable commercial outcomes through UX and conversion optimisation.
- Proficiency in stakeholder management with the ability to align commercial, marketing and technical teams.
- Strong analytical aptitude with experience using analytics to guide decision making and experimentation.
- Experience managing vendors and technical delivery within an agile environment.
Skills
Experience
Typically 5+ years in digital experience, e‑commerce or digital product roles, with at least several years leading cross‑functional initiatives and managing external vendors or technical teams.
Education
Bachelor's degree in marketing, digital media, computer science, business or a related discipline, or equivalent professional experience.
Workplace
The successful candidate will be located in New York, New York, USA.
Culture
Carolina Herrera combines atelier craftsmanship with an international, fast‑paced luxury environment. The workplace values meticulous attention to detail, elevated client service and cross‑disciplinary collaboration, benefiting from the structure and resources of a global luxury network.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E‑commerce Digital Manager», «Digital Product Manager», «Digital Experience Lead», «Customer Digital Experience Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.