Puig CRM Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Jun 15, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Dr. Barbara Sturm seeks an experienced CRM Manager to lead customer relationship strategy and drive engagement initiatives in luxury skincare.
Role & Responsibilities
- Develop and implement CRM strategy aligned with brand objectives and customer segmentation
- Oversee customer database management, data hygiene, and compliance with GDPR and privacy regulations
- Design and execute personalized marketing campaigns and customer retention programs
- Analyze customer behavior, engagement metrics, and program performance to identify optimization opportunities
- Collaborate with retail, ecommerce, and marketing teams to ensure seamless customer journey across channels
- Manage CRM platform administration, including user access, configuration, and system optimization
Qualifications
- Proven experience in CRM strategy, implementation, or management within luxury retail or consumer goods
- Advanced proficiency in CRM platforms such as Salesforce, Microsoft Dynamics, or similar enterprise systems
- Strong analytical skills with ability to interpret customer data and derive actionable insights
- Excellent project management and cross-functional collaboration capabilities
- Knowledge of data privacy regulations including GDPR and customer data protection best practices
- Fluent in English; German or other European languages preferred
Skills
Experience
Minimum 5–7 years of professional experience in CRM management, customer engagement, or digital marketing roles, with demonstrated success in luxury or premium retail environments. Prior experience with omnichannel customer initiatives and cross-functional project leadership is essential.
Education
Bachelor's degree in Business Administration, Marketing, Information Systems, or related field. Advanced certifications in CRM platforms or digital marketing are advantageous.
Workplace
The successful candidate will be located in Hamburg, Hamburg, Germany.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Manager», «Client Engagement Manager», «Relationship Management Specialist», «Customer Experience Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.