Puig CRM Manager
- Employment
- Temporary
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Sep 16, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
CRM Manager (Temporary) at Puig in Barcelona – lead global CRM roadmap and omnichannel customer engagement for premium brands.
Role & Responsibilities
- Lead the global CRM roadmap for assigned brand portfolio, translating strategic priorities into initiatives, timelines, deliverables and measurable outcomes
- Serve as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions across all workstreams
- Partner with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsApp channels
- Coordinate campaign briefs, audience segmentation, data requirements, testing, approvals, deployment and post-campaign analysis to protect service levels
- Own day-to-day CRM operations for clienteling initiatives, including governance, store campaigns, documentation and external partner coordination
- Track and share CRM trends, insights and recommendations for meaningful innovations and enhancements on CRM campaigns and consumer journeys
- Monitor consumer and campaign performance, delivering clear reporting, actionable insights and recommendations with quarterly CRM visibility reporting and dashboard support
- Drive consistent CRM processes, documentation, training and knowledge sharing across brands and markets to scale successful journeys and best practices
Qualifications
- 5+ years of relevant experience in Digital Marketing and CRM, ideally within luxury beauty or premium fashion industry
- Demonstrated expertise with digital marketing tools, ESP and CDP platforms, with Bloomreach experience highly advantageous
- Strong analytical skills with proven ability to synthesize data and extract actionable consumer insights
- Excellent project management and process-focused approach to execute multiple responsibilities simultaneously
- Cross-functional collaboration skills and ability to build relationships with remote teams across geographies
- Customer-centric vision with creative thinking and ability to design best-in-class consumer experiences
Skills
Experience
5+ years of relevant experience in Digital Marketing and CRM, preferably within the luxury beauty, premium fragrance, fashion or similar premium consumer goods sector. Hands-on background with enterprise CRM platforms, email service providers and customer data platforms is essential.
Education
Not specified; typically a bachelor's degree in Marketing, Business, Communications or related discipline is expected for this seniority level.
Workplace
The role is situated in Barcelona, Catalonia, Spain.
Benefits
Entrepreneurial, creative and welcoming work culture; range of learning and development opportunities; international company with growth opportunities; competitive compensation and benefits package.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Manager», «CRM Specialist», «Digital CRM Lead», «Customer Experience Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.