Puig CRM & Clienteling Manager
- Location
- Germany
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Jul 24, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Puig seeks a CRM & Clienteling Manager in Germany to drive customer engagement strategy across its luxury portfolio brands.
Role & Responsibilities
- Develop and execute CRM strategy to enhance customer engagement and retention across Puig brands
- Manage clienteling platforms and ensure effective utilization by retail teams
- Analyze customer data and behavioral insights to inform personalized marketing initiatives
- Oversee CRM system implementation, optimization, and ongoing technical support
- Collaborate with retail operations, marketing, and merchandising teams to align customer-centric strategies
- Monitor KPIs and performance metrics to track clienteling effectiveness and ROI
Qualifications
- Proven experience in CRM management within luxury retail or hospitality sectors
- Advanced proficiency with CRM platforms and customer data management systems
- Strong analytical skills with ability to interpret complex datasets and consumer behavior patterns
- Excellent project management and stakeholder coordination capabilities
- Fluency in German and English
Skills
Experience
Minimum 5 years of experience in CRM, clienteling, or customer relationship management roles, preferably within the luxury fashion, fragrance, or consumer goods sectors. Prior exposure to multi-brand retail environments is advantageous.
Education
Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field, or equivalent professional experience demonstrating advanced competency in CRM systems and customer analytics.
Workplace
This is a Germany-based position.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Relationship Manager», «Clienteling Specialist», «CRM Operations Manager», «Customer Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.