Puig CRM & Clienteling Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 24, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Puig seeks CRM & Clienteling Manager in Hamburg to develop customer strategies for prestige brands including Jean Paul Gaultier, Rabanne, and Carolina Herrera.
Role & Responsibilities
- Develop and evolve CRM and clienteling strategy for prestige and niche brands in the DACH region
- Analyze customer data, segmentation, and performance metrics to inform actionable business initiatives
- Plan and execute CRM campaigns focused on customer acquisition, retention, and reactivation
- Collaborate closely with retail, brand, commercial, and consumer engagement teams to align strategies
- Support store teams through introduction of clienteling best practices and customer-centric processes
- Lead pilot projects and continuously optimize existing CRM initiatives
- Define and monitor key performance indicators (KPIs) to measure business success
- Foster a data-driven organizational culture and mindset
Qualifications
- Multiple years of experience in CRM, loyalty, customer engagement, or clienteling environments
- Ideally experience in beauty, luxury, retail, or consumer goods sectors
- Proficient knowledge of CRM systems and data analysis tools (e.g., Salesforce, Braze, Bloomreach, or Power BI)
- Strong analytical capabilities and structured work methodology
- Project management experience and proven ability to collaborate across diverse stakeholders
- Excellent communication skills in German and English
- Hands-on mentality with initiative and passion for building new processes and structures
Skills
Experience
Multiple years of demonstrated experience in CRM, loyalty programs, customer engagement, or clienteling roles. Ideally background in beauty, luxury, retail, or consumer goods industries.
Education
Not specified
Workplace
This position is based in Hamburg, Hamburg, Germany.
Benefits
Monthly allowance for lunch, sports, and mobility; attractive employee discounts on extensive product portfolio; mobile working opportunity two days per week; launch and company events
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Manager», «Clienteling & CRM Specialist», «Customer Engagement Manager», «CRM Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.