Puig Consumer Engagement Manager
About Puig
Puig is an independent, family-owned global fashion and fragrance company that develops, markets and distributes luxury and lifestyle brands across multiple markets. Known for balancing creativity with commercial acumen, Puig operates cross-functional teams that combine brand stewardship, product innovation and global distribution expertise.
Puig is hiring a Consumer Engagement Manager in Hamburg — lead CRM, lifecycle marketing and multi-channel campaigns for luxury fragrance and beauty brands.
Role & Responsibilities
- Design and execute consumer engagement and CRM strategies across lifecycle touchpoints to drive acquisition, retention and lifetime value for Puig’s brands.
- Plan, build and deliver multi-channel campaigns (email, SMS, push, social, onsite) in collaboration with brand, creative and digital teams.
- Segment audiences using behavioral and transactional data to enable personalized journeys and automated workflows.
- Define KPIs, run A/B tests and perform ongoing analysis to optimize campaign performance and inform strategic decisions.
- Manage relationships with external agencies and technology vendors, ensuring timely delivery and adherence to brand guidelines.
- Oversee campaign planning calendars, resource allocation and budgetary control for consumer engagement initiatives.
- Translate brand objectives into scalable CRM programs and ensure coherence with global marketing and retail initiatives.
- Prepare regular performance reports and present actionable insights to senior stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent professional experience.
- Proven track record (typically 3+ years) in CRM, consumer engagement or lifecycle marketing, preferably within beauty, luxury or premium FMCG sectors.
- Strong analytical capability with experience using data to shape segmentation, targeting and personalization.
- Experience managing agency and vendor relationships, including campaign execution and governance.
- Excellent stakeholder management and cross-functional collaboration skills.
Skills
Experience
Typically requires 3+ years of hands-on experience in CRM, consumer engagement or lifecycle marketing, ideally within beauty, luxury or premium consumer goods. Demonstrable experience running multi-channel campaigns and using analytics to drive commercial outcomes.
Education
Bachelor’s degree in Marketing, Business, Communications or a related discipline, or equivalent professional experience.
Workplace
The successful candidate will be located in Hamburg, Hamburg, Germany.
Culture
Puig blends creative heritage with commercial rigor, fostering an entrepreneurial environment where brand custodianship and innovation are encouraged. Teams operate in a collaborative, multicultural setting with an emphasis on design sensibility, consumer insight and cross-border coordination.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Engagement Manager», «Consumer Marketing Manager», «CRM & Loyalty Manager», «Relationship Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.