Puig Advocacy Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 17, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Advocacy Manager at Puig in Mexico City. Drive localized advocacy programs on TikTok and Instagram, managing influencer relationships and brand advocacy strategies.
Role & Responsibilities
- Adapt and execute global advocacy strategies to fit local market dynamics, ensuring cultural relevance and alignment with regional consumer preferences and trends
- Develop and lead localized advocacy activations that amplify brand visibility and drive consumer loyalty
- Partner with cross-functional teams (PR, Social Media, Events, E-Commerce, Marketing) to align local advocacy efforts and ensure consistent brand messaging across platforms
- Develop locally relevant creative briefs and adapt global toolkits to guide advocacy initiatives, ensuring authenticity and resonance with target advocates
- Execute comprehensive advocacy programs designed to build meaningful, long-term relationships with all levels of brand advocates
- Develop and implement engagement activities, including targeted product experiences, exclusive activations, and collaborative opportunities to foster advocate loyalty and program evolution
- Track, analyze, and report on advocacy program performance using key metrics such as earned media value (EMV), engagement rates, and ROI
- Use data-driven insights to optimize program execution, improve advocate engagement, and enhance the impact of local advocacy initiatives
- Share insights, learnings, and recommendations with global teams to contribute to the continuous evolution of advocacy strategies
- Monitor toolkit adoption and gather feedback on advocate-driven activations to refine resources and improve future programs
Qualifications
- Minimum 3–4 years of experience in advocacy, influencer marketing, community management, or consumer engagement within luxury beauty, fashion, or premium lifestyle sectors
- Strong experience partnering with top advocates, influencers, and opinion leaders to drive engagement, content creation, and organic amplification
- Deep understanding of TikTok and Instagram platform dynamics, latest evolutions, and best practices for community management and brand building
- Proven ability to craft detailed creative briefs and adapt global assets into locally relevant, high-impact content
- Demonstrated proficiency in analyzing data and metrics to optimize advocacy strategies, measure success, and drive measurable results
Skills
Experience
3–4 years in advocacy, influencer marketing, community management, or consumer engagement roles within luxury beauty, fashion, or premium lifestyle industries.
Workplace
This position is based in Mexico City, Ciudad de México, Mexico.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Influencer Relations Manager», «Advocate Engagement Specialist», «Social Community Manager», «Brand Advocacy Lead», «Community Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.