Printemps VIC Director

About Printemps

Printemps is a French department store founded in Paris by Jules and Augustine Jaluzot in 1865. Its boulevard Haussmann flagship and regional stores bring fashion, beauty and homeware under one roof.

Role & Responsibilities

• Define and deploy the store’s VIC strategy in line with its premium positioning and commercial objectives.
• Identify, qualify, and develop a portfolio of high-potential clients in collaboration with sales, CRM, marketing, and store management teams.
• Lead clienteling initiatives to improve client insight, personalization, and loyalty among strategic clients.
• Design and coordinate exclusive experiences, including personalized appointments, private events, previews, bespoke services, and activations with partner brands.
• Support sales teams in managing their client portfolios and developing lasting premium relationships.
• Ensure excellence in welcome, advice, and follow-up for premium, international, and VIP clientele.
• Develop partnerships with brands to offer distinctive experiences to top clients.
• Analyze VIC clients’ expectations, behavior, and feedback to identify opportunities to improve the client experience.
• Track key performance indicators, including revenue, purchase frequency, average basket, repeat purchase rate, event participation, satisfaction, and client engagement.
• Coordinate VIC initiatives with CRM, marketing, retail, personal shopping, events, digital, customer service, and communications teams.
• Ensure the proper use of CRM tools, the quality of client data, and compliance with confidentiality rules.
• Manage, support, and develop the skills of teams within the VIC remit.
• Represent Printemps Haussmann at external events to develop new partnerships and recruit new clients.

Qualifications

• Bac +4/5 qualification.
• At least 10–15 years of significant experience managing and developing a very high-potential client base, ideally in premium retail, luxury, high-end hospitality, or personalized services.
• Strong customer and commercial orientation.
• Excellent command of premium client relationship standards.
• Ability to develop and retain a portfolio of strategic clients.
• Demonstrated ability to design exclusive and distinctive experiences.
• Proven practice in clienteling and use of CRM tools.
• Federating leadership and ability to guide teams toward excellence.
• Strong interpersonal skills with French and international contacts.
• High standards of confidentiality, service, and attention to detail.
• Ability to work cross-functionally with multiple internal teams and external partners.
• Fluent written and spoken English.

Skills

Experience

At least 10–15 years managing and developing a very high-potential client base, ideally in premium retail, luxury, high-end hospitality, or personalized services.

Education

Bac +4/5 qualification.

Benefits

Career opportunities and vertical or lateral mobility across Group companies (Printemps, Citadium, Place des Tendances, Made In Design), throughout France, and potentially at Printemps Doha or Printemps New York.

Culture

A personal shopper at Haussmann advises individual clients, while buyers at the Paris head office select merchandise for the stores. Visual merchandisers work with sales staff to present that selection on the shop floor.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.