Prada Store Manager

About Prada

Prada is an emblem of Italian sophistication, intellectual design, and cultural modernity, with a heritage dating to 1913 in Milan. As an employer, the House offers professionals the opportunity to contribute to a globally admired luxury group where creativity, craftsmanship, and innovation are pursued with disciplined excellence. Prada values discerning talent across design, retail, operations, digital, and corporate functions, fostering an environment shaped by curiosity, precision, and respect for heritage. Employees are invited to participate in a dynamic international culture that balances artistic vision with commercial rigor, while advancing the brand’s enduring influence in fashion, leather goods, and contemporary luxury.

Role & Responsibilities

• Lead the store team to exceed financial targets and maximize sales performance.
• Analyze store performance and develop action plans.
• Drive the team to exceed KPI targets, including through cross-selling and upselling across product categories.
• Represent Prada in the local market, identifying ways to increase store traffic, attract new clients, and build brand loyalty.
• Maintain a visible presence on the sales floor and ensure the highest standards of client approach and service.
• Promote omnichannel awareness and the use of digital tools to strengthen client relationships and achieve business objectives.
• Develop the e-commerce channel by responding promptly to orders and maintaining high service standards.
• Monitor store expenses to meet operating budgets.
• Provide product feedback based on store needs and participate in buying sessions when requested.
• Prioritize clients, create a welcoming environment, and lead the team in meeting client needs and requests.
• Promote a client-centric mindset, develop and maintain strong client relationships, and deliver meaningful after-sales experiences.
• Ensure excellent client satisfaction and service through the Brand Selling Ceremony.
• Manage local VICs and develop tailored actions to strengthen their loyalty and spending.
• Partner with corporate functions on clienteling initiatives and events to secure client loyalty and increase spending.
• Identify opportunities to acquire new clients and grow store sales.
• Foster a culture of private appointments among the team.
• Proactively resolve customer complaints while maintaining client relationships and achieving positive outcomes.
• Motivate staff through effective communication, promote team spirit, and foster a positive, energetic environment visible to clients.
• Encourage information-sharing and lead focused morning briefings.
• Master company tools and applications, including IT and digital tools, and keep the team informed of relevant updates.
• Assess team needs and priorities; train and inspire the store team in product knowledge, sales techniques, client service, and company policies and procedures.
• Identify talent for internal development and share recommendations with the Retail Operations Manager to establish appropriate development processes.
• Develop the team through coaching and follow-up on individual action plans.
• Attract and recruit talent through networking and scouting.
• Promote strong cooperation between front and back of house to ensure efficient operations.
• Lead by example in ensuring the team demonstrates the highest levels of care and respect for products in every ceremony and procedure.
• Ensure displays attract clients and maximize sales in line with company guidelines; seek Visual Merchandising and Merchandising support in response to store needs.
• Ensure effective and efficient care of company assets.
• Enforce company procedures for cash activities, inventory, logistics, and head-office reporting.
• Provide feedback and suggestions to the Visual Merchandising and Retail Merchandising departments when needed.
• Work with Retail Head Office to organize local events and define challenging, realistic targets for each client.
• Ensure excellent standards and service at store events.
• Propose local event opportunities in partnership with local stakeholders and influencers.

Skills

Culture

Prada fosters a intellectually curious and forward-thinking workplace where heritage craftsmanship, contemporary design, and cultural dialogue intersect. As an employer, it encourages disciplined creativity, cross-functional collaboration, and a refined attention to detail, offering teams the opportunity to contribute to one of luxury fashion’s most influential maisons.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.