Prada Instore CRM Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 25, 2026
About Prada
Prada is an emblem of Italian sophistication, intellectual design, and cultural modernity, with a heritage dating to 1913 in Milan. As an employer, the House offers professionals the opportunity to contribute to a globally admired luxury group where creativity, craftsmanship, and innovation are pursued with disciplined excellence. Prada values discerning talent across design, retail, operations, digital, and corporate functions, fostering an environment shaped by curiosity, precision, and respect for heritage. Employees are invited to participate in a dynamic international culture that balances artistic vision with commercial rigor, while advancing the brand’s enduring influence in fashion, leather goods, and contemporary luxury.
Prada Instore CRM Manager position in Vienna, Austria. Lead clienteling strategy and drive CRM excellence at flagship store.
Role & Responsibilities
- Co-design client strategy at store level in collaboration with store management and Head Office teams
- Lead transitional management and facilitate team adoption of new CRM tools, processes, and clienteling practices
- Drive organizational change toward a customer-centric culture through coaching and support
- Conduct regular CRM and clienteling training sessions to develop Client Advisor performance
- Ensure client data accuracy, optimize data quality, and manage client lists to support strategic clienteling actions
- Analyze CRM and clienteling performance metrics, monitor KPIs and MBOs, and provide actionable recommendations to Store Management
- Activate and monitor execution of action plans based on store performance
Qualifications
- Minimum 3 years of managerial experience in retail, preferably as Department Manager or Team Manager
- Demonstrated expertise in client development and clienteling performance management
- Strong transversal management capability with agility and adaptability
- Excellent coaching, interpersonal, and communication skills
- Proficiency in Excel and CRM/digital tools with an analytical mindset
- Fluent spoken German and English
Skills
Experience
At least 3 years of managerial experience in retail environments, with demonstrated success in client development, clienteling performance, and team management. Experience in transversal or matrix management structures and change implementation is advantageous.
Education
Not specified
Workplace
The successful candidate will be located in Vienna, Vienna, Austria.
Culture
Prada fosters a intellectually curious and forward-thinking workplace where heritage craftsmanship, contemporary design, and cultural dialogue intersect. As an employer, it encourages disciplined creativity, cross-functional collaboration, and a refined attention to detail, offering teams the opportunity to contribute to one of luxury fashion’s most influential maisons.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Prada, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Operations Manager», «Client Experience Manager», «Clienteling Manager», «Store CRM Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.