Prada In-Store CRM Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 20, 2026
About Prada
Prada is an emblem of Italian sophistication, intellectual design, and cultural modernity, with a heritage dating to 1913 in Milan. As an employer, the House offers professionals the opportunity to contribute to a globally admired luxury group where creativity, craftsmanship, and innovation are pursued with disciplined excellence. Prada values discerning talent across design, retail, operations, digital, and corporate functions, fostering an environment shaped by curiosity, precision, and respect for heritage. Employees are invited to participate in a dynamic international culture that balances artistic vision with commercial rigor, while advancing the brand’s enduring influence in fashion, leather goods, and contemporary luxury.
Prada seeks an In-Store CRM Specialist in Amsterdam to manage customer data and support retail store teams in driving client engagement and performance.
Role & Responsibilities
- Ensure customer data accuracy by validating information inputted by store staff and maintained in CRM systems
- Review and analyze sales associate performance across all KPIs and MBOs, including CRM metrics and iPhone interaction results, providing managers with individual performance overviews and strategic recommendations
- Launch and monitor new CRM systems and functions across store operations
- Generate, interpret, and distribute CRM reports to support in-store decision-making
- Manage customer databases and coordinate strategized local marketing activities aligned with business objectives
- Conduct regular CRM training sessions with sales teams to optimize system adoption and customer engagement
- Support store managers in developing in-store CRM action plans aligned with event calendars and business environments
- Manage customer satisfaction surveys through the VOCE Project, collecting store feedback and coordinating follow-up actions
- Communicate continuously with local retail leadership to align CRM initiatives with store performance
- Identify and implement system and function enhancements to optimize CRM effectiveness
Qualifications
- Proven track record in CRM with demonstrated success in client development
- Strong understanding of key performance indicators (KPIs) and ability to analyze complex performance data
- Solid knowledge of luxury goods and their market positioning
- Service-oriented mindset with genuine commitment to supporting retail operations
- Customer-centric approach with focus on relationship development
- Demonstrated training and coaching capabilities
Skills
Experience
Proven experience in CRM roles with a track record of supporting retail teams and developing strong client relationships. Experience working with luxury brands is beneficial.
Education
Not specified
Workplace
This position is based in Amsterdam, North Holland, Netherlands.
Culture
Prada fosters a intellectually curious and forward-thinking workplace where heritage craftsmanship, contemporary design, and cultural dialogue intersect. As an employer, it encourages disciplined creativity, cross-functional collaboration, and a refined attention to detail, offering teams the opportunity to contribute to one of luxury fashion’s most influential maisons.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Prada, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Coordinator», «Retail CRM Manager», «Store Data Analyst», «Customer Relationship Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.