Prada In‑store CRM Specialist
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 14, 2026
About Prada
Prada is an Italian luxury fashion house recognized for its avant-garde design, refined craftsmanship and global retail network. As part of the Prada Group, the brand operates at the intersection of heritage and contemporary innovation, sustaining a high-performance retail culture that prioritizes client experience and product excellence.
PRADA Instore CRM Specialist in Amsterdam — manage in‑store clienteling and CRM activities to drive loyalty and sales for Prada in Amsterdam.
Role & Responsibilities
- Design and execute in‑store CRM and clienteling activities to strengthen client relationships and maximise repeat business.
- Maintain and enrich the store customer database, ensuring data accuracy, segmentation and actionable profiles for targeted campaigns.
- Plan, implement and monitor localised CRM campaigns and store-level promotions in coordination with regional marketing and HQ teams.
- Deliver regular analysis of CRM metrics and KPIs (conversion, retention, AOV, client acquisition) to inform sales strategies and store performance.
- Train, coach and support sales associates on clienteling best practices, CRM tools and personalised service techniques.
- Ensure compliance with data protection regulations and internal privacy policies when handling client information.
- Liaise with digital, marketing and client services teams to coordinate omni-channel communications and VIP servicing.
Qualifications
- Proven experience working with CRM or clienteling programmes within luxury retail, boutique or premium fashion environments.
- Strong commercial acumen with the ability to translate client insights into sales-driving activities.
- Excellent interpersonal and coaching skills to influence store teams and deliver service excellence.
- Firm understanding of data protection principles and practical experience managing customer data responsibly.
- Fluent written and spoken communication appropriate for client-facing and cross-functional collaboration.
Skills
Experience
Typically 3+ years of direct CRM, clienteling or CRM‑adjacent experience within luxury retail or premium brands, with demonstrable impact on client retention and store performance.
Education
Bachelor's degree in marketing, business, communications or equivalent professional experience.
Workplace
This position is based in Amsterdam, North Holland, Netherlands.
Culture
Prada fosters a design-led, client-centric workplace characterised by refined craftsmanship and a commitment to innovation. The retail environment is fast-paced and collaborative, with high standards for personal presentation, service and commercial results.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Prada, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Clienteling & CRM Specialist», «Retail CRM Coordinator», «In‑Store Client Relations Specialist», «CRM and Client Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.