Prada In-Store CRM Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 20, 2026
About Prada
Prada is an emblem of Italian sophistication, intellectual design, and cultural modernity, with a heritage dating to 1913 in Milan. As an employer, the House offers professionals the opportunity to contribute to a globally admired luxury group where creativity, craftsmanship, and innovation are pursued with disciplined excellence. Prada values discerning talent across design, retail, operations, digital, and corporate functions, fostering an environment shaped by curiosity, precision, and respect for heritage. Employees are invited to participate in a dynamic international culture that balances artistic vision with commercial rigor, while advancing the brand’s enduring influence in fashion, leather goods, and contemporary luxury.
Prada In-Store CRM Manager role at Selfridges in London. Manage customer data, KPIs, and CRM initiatives to drive retail excellence.
Role & Responsibilities
- Ensure customer data accuracy and validation across CRM systems, monitoring input quality from store associates
- Analyze sales associate performance against all KPIs and MBOs, including CRM engagement metrics and activity results, providing individual performance overviews and strategic recommendations to store management
- Launch, monitor, and optimize new CRM systems and functionalities in the store environment
- Generate comprehensive reports and support their interpretation for store leadership and associates
- Manage customer segmentation lists and coordinate targeted local marketing activities
- Collaborate with store management to develop and execute store-level CRM action plans aligned with the event calendar and business objectives
- Conduct regular CRM training sessions with the sales team to ensure consistent adoption and best practices
- Support store management on VOCE Project initiatives, including customer satisfaction surveys, feedback collection, and follow-up action coordination
- Maintain regular communication with regional retail teams regarding system enhancements and strategic initiatives
Qualifications
- Proven experience in CRM management with strong understanding of key performance indicators (KPIs)
- Solid knowledge of luxury goods sector
- Proficiency in Microsoft Office Suite, particularly advanced Excel functions
- Demonstrated training and coaching capabilities
- Excellent communication and interpersonal skills
- Fluency in English
Skills
Experience
Proven track record of strong client development and CRM execution in a retail or luxury goods environment; demonstrated ability to drive results through data-driven customer engagement strategies.
Workplace
This position is based in London, England, UK.
Culture
Prada fosters a intellectually curious and forward-thinking workplace where heritage craftsmanship, contemporary design, and cultural dialogue intersect. As an employer, it encourages disciplined creativity, cross-functional collaboration, and a refined attention to detail, offering teams the opportunity to contribute to one of luxury fashion’s most influential maisons.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Prada, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Specialist, Retail», «Retail CRM Coordinator», «Store Customer Data Manager», «Customer Relationship Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.