Prada Group Performance Media Specialist
About Prada Group
Prada Group, a prestigious leader in the luxury fashion industry, encompasses renowned brands such as Prada, Miu Miu, and Church's. Known for its commitment to innovation and excellence, Prada Group operates globally, providing a dynamic and diverse work environment.
Join Prada Group in Milan as a Performance Media Specialist. Drive SEM campaigns for Miu Miu in a dynamic, international luxury fashion environment.
Role & Responsibilities
- Develop and execute SEM strategies aligned with the overall marketing calendar.
- Collaborate with internal and external teams to procure and manage creative assets and copy for SEM campaigns.
- Ensure accurate implementation of ad creatives, product feeds, and tracking parameters.
- Monitor campaign performance daily, adjusting agency objectives as needed.
- Generate weekly and monthly performance reports, providing actionable insights and recommendations.
- Identify opportunities for optimization and propose new features to enhance channel performance.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Management, or Advertising.
- Minimum of 3 years of experience in a similar role.
Skills
Experience
Minimum of 3 years in a similar role, with a focus on ROI-driven and conversion-focused ecommerce campaigns.
Education
Bachelor’s degree in Marketing, Communications, Digital Management, or Advertising.
Workplace
The role is situated in Milan, Lombardy, Italy.
Culture
Prada Group fosters a creative and international environment, valuing curiosity and the pursuit of excellence. The company is committed to diversity and inclusivity, ensuring equal opportunities and a respectful workplace for all.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Prada Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Marketing Specialist», «SEM Specialist», «Online Advertising Specialist», «Performance Marketing Specialist», «Ecommerce Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.