Prada Group CRM Manager

About Prada Group

Founded in 1913 in Italy, the Prada Group is a paragon of excellence with a perpetual focus on innovation. As a global leader in the luxury goods sector, the Group operates in over 45 countries under the brands PRADA, Miu Miu, Church's, Car Shoe, and Pasticceria Marchesi, employing individuals from over 100 nationalities. As part of a prestigious conglomerate, the Prada Group offers a dynamic and creative work environment that values talent and passion, fostering professional growth and development.

Role & Responsibilities

• Contribute to the evolution of Group CRM strategy, governance, ways of working and the customer lifecycle approach, ensuring alignment and consistency across brands and markets.
• Own the Group CRM performance framework and KPI catalogue, ensuring consistent definitions, measurement and reporting, and generating insights to inform business and roadmap decisions.
• Advance Group CRM reporting and performance monitoring by defining business requirements and priorities with CRM & Client Data, Digital Insights and IT Analytics.
• Identify opportunities to improve CRM maturity and effectiveness through cross-brand benchmarking, best-practice sharing and structured performance insights, supporting strategic steering and leadership decision-making.
• Translate customer and business needs into analytical questions and CRM initiatives.
• Support adoption of CRM strategies, processes and capabilities across the Group and its brands, fostering a customer-centric, data-driven culture and enabling the rollout of new capabilities and ways of working.
• Partner with CRM, Marketing, Retail, E-commerce, Digital, IT and Brand teams to turn CRM priorities into actionable initiatives and ensure effective execution across the organization.

Qualifications

• At least 7 years of experience in CRM, customer engagement, customer analytics or digital marketing, preferably in luxury, fashion or retail within multi-brand organizations.
• Strong understanding of CRM ecosystems and omnichannel client engagement.
• Strong analytical and problem-solving skills, with the ability to translate data and customer insights into business actions.
• Excellent stakeholder management, communication and influencing skills.
• Collaborative mindset, with the ability to build effective relationships and foster alignment across diverse teams, brands, functions and geographies.
• Flexibility and adaptability to change, with the ability to multitask in a fast-paced, diverse environment.
• Experience with CRM and BI/reporting tools; knowledge of Power BI and/or SQL is a plus.
• Full professional proficiency in Italian and English is required.

Skills

Experience

At least 7 years in CRM, customer engagement, customer analytics or digital marketing; preferably in luxury, fashion or retail within multi-brand organizations.

Compensation

The base compensation for this position is EUR 50,000 per annum.

Culture

The Prada Group fosters a creative and international work environment, driven by curiosity and the pursuit of excellence. The company values the development of talent and passion, providing a platform for employees to advance their professional journeys.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.