Prada eCommerce and eDTC Specialist

About Prada

Prada is an emblem of Italian sophistication, intellectual design, and cultural modernity, with a heritage dating to 1913 in Milan. As an employer, the House offers professionals the opportunity to contribute to a globally admired luxury group where creativity, craftsmanship, and innovation are pursued with disciplined excellence. Prada values discerning talent across design, retail, operations, digital, and corporate functions, fostering an environment shaped by curiosity, precision, and respect for heritage. Employees are invited to participate in a dynamic international culture that balances artistic vision with commercial rigor, while advancing the brand’s enduring influence in fashion, leather goods, and contemporary luxury.

Role & Responsibilities

• Develop and execute media, digital, and performance strategies to strengthen Prada Beauty’s brand desirability and transactional growth in Korea, combining brand storytelling with sales performance, search, and consumer touchpoints.
• Lead Generative Engine Optimization (GEO) initiatives for the e-DTC brand.com platform at division level, gathering brand-team input, translating needs into business requirements, and driving projects through delivery in collaboration with CDMO, Global, and Zone teams.
• Coordinate and prioritize demand requests and issue resolution with Zone and relevant teams.
• Define demand and maintain the feature roadmap with DMI and Zone business teams.
• Gather cross-brand issues, support annual roadmap planning, and coordinate feature selection and prioritization.
• Coordinate brand-specific issues and follow up on progress.
• Manage Salesforce Commerce Cloud (SFCC) account creation and approval.
• Support annual budget planning and approval, and track annual and monthly costs, including upload-related costs.
• Track project-based costs, including translation expenses.
• Prepare for division-level ISMS certification in close collaboration with local IT and brand teams.
• Analyze MBB first-party customer data and translate insights into actionable recommendations.
• Align MBB sales forecasts with Finance and manage e-commerce channel settlements.
• Lead division-level projects to expand MBB into new e-commerce channels, working with local agencies, IT, and CRM teams to identify and resolve issues.
• As MBB BPO, partner with e-commerce channels on initiatives to increase first-party data capture.
• Lead division-level MBB campaigns across e-commerce channels and analyze and report campaign performance.
• Analyze second-party data from channels such as Naver Lounge, and develop and execute activation strategies and brand action plans.
• Collaborate with Zone and brand teams to analyze e-commerce data, develop strategies, and deliver projects that acquire prospective customers and strengthen customer loyalty.
• Analyze, manage, and report e-commerce performance KPI data.
• Track and analyze metrics related to consumer touchpoint improvements across e-commerce channels, and support insight-based strategy development.

Qualifications

• At least 2 years and up to 7 years of career experience.
• Experience in e-commerce, digital product ownership, CRM, customer data, or a related field.
• Experience leading cross-functional projects involving business, IT, brand teams, and external partners.
• Experience working with e-DTC platforms, preferably Salesforce Commerce Cloud (SFCC).
• Experience analyzing first- and second-party customer data and translating insights into business actions.
• Experience managing e-commerce performance KPIs, campaign reporting, sales forecasts, budgets, or channel settlements.
• Experience supporting platform enhancements, channel expansion, data-capture initiatives, or information security certification is an advantage.
• Fluent spoken and written English.
• Strong analytical skills and experience working with customer data.
• Excellent communication and interpersonal skills.
• Strong project management skills, including prioritizing requests, managing roadmaps, and driving initiatives through delivery.
• Strong analytical and problem-solving skills, with the ability to turn data into clear recommendations.
• Effective stakeholder management and communication skills, with the ability to collaborate across Global, Zone, division, brand, IT, CRM, Finance, and agency teams.
• Business-oriented mindset and strong understanding of e-commerce customer journeys and consumer touchpoints.
• High attention to detail and strong organizational skills, particularly in managing reporting, budgets, approvals, and settlements.
• Proficiency in Excel and presentation tools; familiarity with data visualization or analytics tools is a plus.
• Attach an updated English résumé when applying.

Skills

Experience

2–7 years of career experience

Culture

Prada fosters a intellectually curious and forward-thinking workplace where heritage craftsmanship, contemporary design, and cultural dialogue intersect. As an employer, it encourages disciplined creativity, cross-functional collaboration, and a refined attention to detail, offering teams the opportunity to contribute to one of luxury fashion’s most influential maisons.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.