Prada CRM Manager — Korea
- Location
- SeoulSeoulSouth Korea
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 13, 2026
About Prada
Prada is an Italian luxury fashion house operating within the Prada Group, renowned for its progressive design, artisanal leather goods and ready-to-wear collections. As an international maison, Prada combines heritage craftsmanship with contemporary creativity and a global retail, e-commerce and wholesale footprint.
Prada CRM Manager, Korea — Seoul. Lead CRM strategy, customer lifecycle and campaigns for Prada in the Korean market.
Role & Responsibilities
- Define and execute the end-to-end CRM and retention strategy for Prada in Korea, aligning local initiatives with global brand priorities.
- Plan, build and deploy multi-channel campaigns (email, SMS, push, in-store notifications) across the customer lifecycle, from acquisition to reactivation and VIP servicing.
- Design segmentation, personalization and journey orchestration using the CRM platform and CDP to increase frequency, conversion and lifetime value.
- Develop and maintain KPI frameworks, dashboards and regular reporting to measure campaign efficacy, ROI and customer behavior; recommend data-driven optimisations.
- Coordinate with e-commerce, retail operations, visual merchandising, store management and regional marketing to ensure consistent customer experiences and localised activations.
- Manage relationships with external agencies, CRM vendors and platform providers; oversee QA, implementation roadmaps and platform migrations/enhancements.
- Ensure all CRM activity complies with local data protection and privacy regulations and internal governance standards.
Qualifications
- Proven experience owning CRM or retention marketing for a premium or luxury brand, with measurable improvements in customer engagement and revenue.
- Deep understanding of the Korean luxury consumer, market dynamics and omnichannel retail operations.
- Demonstrated ability to translate data and customer insight into scalable campaign strategies and personalized journeys.
- Experience managing vendors and cross-functional stakeholders in a matrix environment.
- Strong analytical mindset with experience building KPI dashboards and running A/B tests to optimise performance.
- Bachelor's degree in marketing, business, communications or a related discipline (or equivalent professional experience).
Skills
Experience
Typically 5+ years in CRM, retention or lifecycle marketing roles, with at least 2–3 years of experience in luxury fashion, premium retail or closely related sectors; experience in the Korean market or APAC region strongly preferred.
Education
Bachelor's degree in marketing, business, communications or related field, or equivalent professional experience.
Workplace
This position is based in Seoul, Seoul, South Korea.
Culture
Prada fosters a culture that balances rigorous attention to craft with forward-looking creativity. The organisation values meticulous standards, collaborative cross‑disciplinary work and a fast-paced, international mindset suited to a global luxury maison.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Prada, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Lead — Korea», «Customer Relationship Manager (Korea)», «Retention Marketing Manager — Korea», «Client Development Manager — Korea», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.