Prada CRM Intern

About Prada

Prada is an emblem of Italian sophistication, intellectual design, and cultural modernity, with a heritage dating to 1913 in Milan. As an employer, the House offers professionals the opportunity to contribute to a globally admired luxury group where creativity, craftsmanship, and innovation are pursued with disciplined excellence. Prada values discerning talent across design, retail, operations, digital, and corporate functions, fostering an environment shaped by curiosity, precision, and respect for heritage. Employees are invited to participate in a dynamic international culture that balances artistic vision with commercial rigor, while advancing the brand’s enduring influence in fashion, leather goods, and contemporary luxury.

The CRM Intern will support the Regional CRM team at Prada in developing, implementing, and monitoring CRM and clienteling initiatives designed to enhance client engagement, loyalty, and lifetime value. The role encompasses data analysis, campaign support, and store enablement across the luxury brand's omnichannel operations.

Role & Responsibilities

• Support the development and implementation of CRM and clienteling initiatives based on business needs, including preparation of client target lists and tools designed to drive client interactions, store appointments, revenue, and long-term loyalty
• Analyse CRM data and client behavior to identify relevant insights and opportunities, supporting the development of commercial actions for specific client segments
• Support stores in the implementation of clienteling strategy and CRM best practices, including preparation of presentations, guidelines, and training materials focused on client development initiatives
• Monitor CRM KPIs, program adoption, data quality, and client contactability, preparing regular reports and follow-ups for the Regional CRM team and stores

Qualifications

• Bachelor's or Master's degree in a relevant discipline
• Excellent attention to detail and data accuracy
• Proficiency in Microsoft Excel and computer applications
• Strong ability to read, interpret, and analyse documentation
• Demonstrated confidentiality, organisational discipline, and time management skills

Skills

Experience

This is an internship opportunity; prior professional experience is not required. Academic or project-based experience in CRM, customer data analysis, retail operations, or marketing is advantageous.

Education

Bachelor's or Master's degree (any discipline with quantitative, analytical, or business focus preferred)

Workplace

Culture

Prada fosters a intellectually curious and forward-thinking workplace where heritage craftsmanship, contemporary design, and cultural dialogue intersect. As an employer, it encourages disciplined creativity, cross-functional collaboration, and a refined attention to detail, offering teams the opportunity to contribute to one of luxury fashion’s most influential maisons.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.