Prada CRM In‑Store Manager
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 27, 2026
About %s
A Brussels retail operation for a luxury maison or selective retail brand with an international footprint. The employer operates flagship stores that prioritise personalised client experiences, craftsmanship and brand heritage, and typically forms part of a larger luxury group or selective retail network.
Confidential luxury brand — CRM In‑Store Manager role in Brussels. Lead clienteling, omnichannel CRM and in‑store programmes for flagship retail operations.
Role & Responsibilities
- Design and implement the in‑store CRM and clienteling strategy to drive client retention, spend frequency and lifetime value across physical and digital touchpoints.
- Plan, execute and optimise omnichannel campaigns (acquisition, reactivation, VIP nurturing) in coordination with regional and global marketing teams.
- Manage clienteling workflows and in‑store CRM tools, ensuring sales associates have the data, scripts and processes to deliver tailored service.
- Define and track KPIs and dashboards to measure store performance, campaign ROI and client segmentation; deliver regular reporting to stakeholders.
- Train and coach store teams on CRM best practices, data quality, privacy compliance (GDPR) and client engagement techniques.
- Coordinate with e‑commerce, visual merchandising and store operations to create seamless customer journeys and unified client records.
- Lead platform and process projects with IT/CRM vendors, including requirements definition, UAT, roll‑out and post‑launch optimisation.
Qualifications
- Proven experience managing CRM, clienteling or omnichannel programmes within retail, ideally with exposure to luxury or premium brands.
- Strong understanding of retail operations and the mechanics of in‑store client engagement and VIP management.
- Demonstrable ability to translate data and segmentation into commercially effective campaigns and store playbooks.
- Experience leading cross‑functional projects and training frontline teams.
- Fluency with CRM platforms and analytics tools; ability to liaise with IT and external vendors.
Skills
Experience
Typically 5+ years in CRM, clienteling or omnichannel roles, with at least 2–3 years operating in a retail environment and proven experience delivering in‑store CRM initiatives for premium or luxury clientele.
Education
Bachelor's degree in Marketing, Business Administration, Retail Management or a related field, or equivalent professional experience.
Workplace
This position is based in Brussels, Brussels-Capital Region, Belgium.
Culture
The workplace reflects classic luxury retail values: client obsession, attention to detail and collaborative teamwork between store teams and corporate functions. Employees are expected to balance commercial rigor with discretion and a high standard of service.
About %s
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Prada, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «In‑Store CRM Manager», «Clienteling & CRM Manager», «Omnichannel CRM Manager», «Retail CRM Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.