- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 4, 2026
About Prada
Prada is an emblem of Italian sophistication, intellectual design, and cultural modernity, with a heritage dating to 1913 in Milan. As an employer, the House offers professionals the opportunity to contribute to a globally admired luxury group where creativity, craftsmanship, and innovation are pursued with disciplined excellence. Prada values discerning talent across design, retail, operations, digital, and corporate functions, fostering an environment shaped by curiosity, precision, and respect for heritage. Employees are invited to participate in a dynamic international culture that balances artistic vision with commercial rigor, while advancing the brand’s enduring influence in fashion, leather goods, and contemporary luxury.
The Communication Manager develops Prada brand and Prada Group communications across press, branded content and owned digital channels, and supports brand image events and corporate image initiatives in Seoul. Responsibilities span PR, social content, events, sample tracking and budget management; the role requires 8+ years of PR and communications experience.
Role & Responsibilities
- Develop and execute Prada brand and Prada Group communications, focusing on press, branded content and owned digital channels; support brand image events and the Communication Manager in promoting the corporate image.
- Plan and execute communications plans and PR coverage aligned with the global strategy.
- Analyze DMR results and provide insights on editorial performance and competitor activities.
- Monitor local fashion trends and select seasonal Prada PR samples based on local buying and press preferences.
- Manage and localize HQ press releases and materials for press distribution and website updates; monitor and pitch to the press.
- Maintain relationships with press and stylists to maximize coverage across print, web editorials and SNS channels.
- Support product launches by working with relevant divisions, including MD and Retail teams, to identify needs and align communications and commercial support.
- Adapt the global social calendar to local communications activities.
- Work with the Media team to align Kakao channel communications with e-commerce support activities.
- Develop local exclusive content with celebrities linked to PR activities.
- Support creation and coordination of global social content for the brand.
- Manage the agency’s monthly planning and reporting, as well as day-to-day content releases.
- Support press and celebrity attendance at Milan fashion shows; coordinate with media on digital and print coverage and support press story shoots.
- Support planning and execution of brand image and press events.
- Work with the Retail team to support exposure for retail events, such as pop-ups.
- Manage monthly PR expenses, including invoice and payment processes, and track the budget with the Communication Manager.
- Monitor PR sample activities at the showroom and track loans and returns.
- Complete ad hoc work requested by HQ in a timely manner to support the Communication Manager.
Qualifications
- Interest in and positive attitude toward fashion, luxury products and culture.
- Able to work in a structured, detail-oriented manner, manage multiple priorities simultaneously, and maintain accuracy and speed of execution.
- Strong interpersonal skills and ability to collaborate effectively with agencies and cross-functional teams.
- Knowledge of Office applications, particularly Excel and PowerPoint.
- Strong proficiency in English and Korean.
Skills
Experience
8+ years of PR and communications work experience
Education
Bachelor’s degree, preferably in Marketing or Communications.
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Prada fosters a intellectually curious and forward-thinking workplace where heritage craftsmanship, contemporary design, and cultural dialogue intersect. As an employer, it encourages disciplined creativity, cross-functional collaboration, and a refined attention to detail, offering teams the opportunity to contribute to one of luxury fashion’s most influential maisons.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Prada, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Communications Manager», «Public Relations Manager», «Brand Communications Manager», «Marketing Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.