- Employment
- Full-Time
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 19, 2026
About Prada
Prada is an emblem of Italian sophistication, intellectual design, and cultural modernity, with a heritage dating to 1913 in Milan. As an employer, the House offers professionals the opportunity to contribute to a globally admired luxury group where creativity, craftsmanship, and innovation are pursued with disciplined excellence. Prada values discerning talent across design, retail, operations, digital, and corporate functions, fostering an environment shaped by curiosity, precision, and respect for heritage. Employees are invited to participate in a dynamic international culture that balances artistic vision with commercial rigor, while advancing the brand’s enduring influence in fashion, leather goods, and contemporary luxury.
Prada seeks a Client Development and Events Manager for its Munich head office to lead regional clienteling and client journey strategies and oversee retail events from planning through delivery. The role combines CRM-led client development with event production, budget management and performance measurement.
Role & Responsibilities
- Define and execute the regional clienteling strategy, aligning global CRM priorities with actionable market plans.
- Build a client-first culture centred on high-value relationships and effective segmentation of prospects and clients.
- Create an integrated roadmap combining CRM, events, one-to-one initiatives and regional development pipelines, with clear targets.
- Guide individual markets on bespoke client strategies, private appointments, and management of the VIC budget and loyalty program.
- Manage retail event production end to end, from concept to delivery, adapting global guidelines for local markets.
- Oversee the regional events calendar in alignment with product launches, commercial goals and key business opportunities.
- Handle vendor negotiations, location sourcing, on-site event operations, visual setups and troubleshooting.
- Direct the annual event budget, track finances, and measure effectiveness through engagement, sales impact and client conversion.
Qualifications
- Strong data literacy and the ability to turn CRM database statistics into actionable clienteling initiatives.
- Excellent project management capabilities; able to multitask, attentive to detail, and focused on budget optimization.
- Advanced proficiency in Microsoft Office; experience with CRM databases is highly preferred.
- Passion for luxury products, a proactive approach, and excellent communication skills to engage confidently with internal retail teams, global executives and VIC clients.
- Fluency in English and German is required.
Skills
Experience
More than 5 years of experience in event management and/or a CRM role, ideally within the luxury or high-end fashion industry.
Workplace
The successful candidate will be located in Munich, Bavaria, Germany.
Explore jobs in Bavaria or in Germany.
Culture
Prada fosters a intellectually curious and forward-thinking workplace where heritage craftsmanship, contemporary design, and cultural dialogue intersect. As an employer, it encourages disciplined creativity, cross-functional collaboration, and a refined attention to detail, offering teams the opportunity to contribute to one of luxury fashion’s most influential maisons.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Prada, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Engagement and Events Manager», «Client Relations and Events Manager», «CRM and Events Manager», «Clienteling and Events Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.