Pomellato CRM Assistant Manager, APAC

About Pomellato

Pomellato is an iconic Milanese maison known for its bold, fashion-forward jewellery and strong artisan heritage. Rooted in meticulous goldsmithing and creative stone combinations, the brand combines Italian craftsmanship with contemporary design. The role sits within a globally collaborative organisation that works closely with regional retail and marketing teams to grow key markets across APAC.

Role & Responsibilities

• Drive retail clienteling by equipping stores with actionable CRM insights, contact strategies, segmentation and targeted outreach plans; co-design VIP and dormant reactivation programs with Store Managers.
• Localize and implement global CRM strategies into APAC retail action plans while maintaining brand consistency across markets.
• Oversee day-to-day CRM system usage and data quality: administer audits, cleansing routines and operational governance; coordinate with HQ on system enhancements and releases.
• Develop behaviour and lifecycle segments; deliver targeted lists for store outreach and campaigns; analyse retention, repurchase and cross-category performance and translate findings into retail actions.
• Support personalised client journeys including pre-visit planning, follow-ups and milestone communications to enhance VIP/VIC engagement and client satisfaction.
• Operationalise marketing campaigns into CRM-activated workflows: manage email, SMS and automation execution and measure impact on traffic, conversion and client development.
• Lead cross-functional collaboration with Retail, Visual Merchandising and Operations on omnichannel initiatives and digital selling; represent CRM in cross-market projects.
• Design and deliver CRM/clienteling training, onboarding and best-practice sharing for store teams and market stakeholders.
• Define, track and report on CRM KPIs (capture rate, data completeness, outreach, reactivation, retention); present recommendations and drive remediation actions.
• Plan, execute and evaluate in-store activations, ensuring pre-outreach and post-event follow-up aligned to global guidelines and local requirements.

Qualifications

• 4–6 years' hands-on experience in CRM, clienteling or CRM-driven marketing within luxury, retail or premium lifestyle brands; APAC market exposure preferred.
• Proven operational experience with CRM platforms and clienteling tools and a disciplined approach to data hygiene and governance.
• Strong expertise in segmentation, lifecycle marketing and retail analytics with demonstrated ability to convert insights into store-level actions.
• Proven ability to partner with Retail leadership; experienced trainer/coach who can upskill store teams and build adoption.
• Track record in project management, stakeholder alignment and KPI ownership across multi-market environments.
• Bilingual or multilingual candidates with APAC language skills are advantageous.

Skills

Experience

4–6 years in CRM, clienteling or marketing within luxury, retail or premium lifestyle sectors; experience supporting APAC markets or working with regional retail teams is preferred.

Education

Bachelor's degree in Marketing, Business Administration, Communications or a related discipline preferred.

Workplace

Culture

Pomellato combines artisan craftsmanship with a modern, unconventional creative spirit. The workplace is collaborative and design-led, offering close interaction with global marketing and retail teams and an opportunity to influence CRM practices across high-growth APAC markets.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.