Piaget Senior Marketing Executive
- Employment
- Contract
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- May 1, 2026
About Piaget
Piaget is a Swiss maison renowned for its high‑precision watchmaking and refined high jewellery, operating within the Richemont group. The brand is known for combining technical horology with elegant design and artisanal savoir‑faire, offering a collaborative, design‑led workplace that interfaces closely with global marketing, product and retail teams.
Piaget seeks a Senior Marketing Executive (6‑month contract) in Singapore to manage brand campaigns, events and PR for its watches and jewellery.
Role & Responsibilities
- Plan and execute integrated brand and product marketing campaigns across offline and digital channels to build Piaget's brand equity in the Singapore market.
- Coordinate and deliver product launch activations, VIP events, trunk shows and in‑store experiences in collaboration with retail and visual merchandising teams.
- Manage agency and vendor relationships (creative, PR, digital and event partners), ensuring briefs, timelines and budgets are met.
- Produce and oversee high‑quality marketing collateral and localised content in alignment with global brand guidelines.
- Support press and influencer outreach, coordinate media relations and maintain a local press contact database.
- Track campaign performance and consumer KPIs, prepare regular reporting and actionable insights for regional marketing leadership.
- Liaise with regional and global marketing teams to ensure consistency of messaging, timing and brand positioning.
- Manage marketing budgets for local activations and ensure accurate expense reconciliation and forecasting.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business or related discipline.
- Minimum four years of progressive marketing experience, preferably within luxury watches, jewellery or premium lifestyle brands.
- Proven experience delivering integrated campaigns, product launches and event activations.
- Strong written and verbal communication skills with experience in media and influencer engagement.
- Demonstrated ability to manage external agencies, vendors and cross‑functional stakeholders.
- Comfort working on a fixed‑term contract with tight timelines and high standards of brand execution.
Skills
Experience
Minimum of four years of marketing experience, ideally within luxury watches, high jewellery or premium lifestyle sectors, with demonstrable responsibility for campaign delivery, events and agency management.
Education
Bachelor's degree in Marketing, Communications, Business or equivalent; postgraduate qualification preferred but not required.
Workplace
This position is based in Singapore, Central, Singapore.
Culture
Piaget fosters a craft‑driven and design‑oriented culture that values precision, creativity and refined attention to detail. As part of the Richemont group, the brand combines global standards with local agility, offering cross‑disciplinary collaboration between marketing, product and retail teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Piaget, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Executive», «Marketing Communications Executive», «Luxury Marketing Executive», «Senior Brand Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.