- Employment
- Temporary
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Nov 12, 2026
About Piaget
Piaget, a distinguished member of the Richemont Group, is renowned for its exceptional craftsmanship in luxury watches and jewelry. As an employer, Piaget offers a prestigious environment where innovation meets tradition, providing employees with the opportunity to contribute to a legacy of excellence.
Piaget seeks a Public Relations Executive in Seoul to manage press relations, PR assets and coverage, ambassador support, strategy coordination, and related administration. The role is temporary and full-time.
Role & Responsibilities
- Arrange PR shoots, including daily stock checks, boutique communications, logistics, security, documentation, on-site coordination with the PR agency, and product handling.
- Handle direct editorial loan requests, particularly for high jewelry, and review product selections for agency-led requests.
- Handle press requests and serve as the first point of contact for the press.
- Update the monthly lookbook with the Operations team and distribute press materials.
- Compile PR assets, including pack shots, images, and news releases.
- Proofread press releases and translations of PR assets.
- Arrange seasonal and ad hoc gifting.
- Oversee PR samples held by the PR agency; coordinate warehouse dispatches and returns, support stocktaking when required, and assist with product availability for ongoing loan operations.
- Pitch PR storytelling aligned with global guidelines and the local PR plan.
- Secure placements in top-tier publications and media outlets, as well as PPL opportunities aligned with the Maison’s image and target audience.
- Analyze PR coverage by extracting data through DMR monthly and preparing reports.
- Monitor brand-related issues and competitors across all channels.
- Follow up on ambassador shoots and business trips.
- Manage ambassador treatment and relationship activities, arrange seasonal and ad hoc gifting, and monitor ambassador-related issues.
- Support the development of PR strategies to deliver compelling coverage, activations, and Maison corporate messages.
- Collaborate with stakeholders and external vendors, including the PR agency, to align PR stories with 360-degree communications.
- Manage PR and PR event administration, including invoice preparation for activities and expenses.
- Close and report monthly expenses.
- Support print, OOH, and DOOH advertising plans.
- Provide advertising assets for department-store displays and respond to EDM material requests from department stores and the wholesale team.
Qualifications
- At least 3–5 years of professional experience in a relevant industry, PR, and communications.
- A good understanding developed through brand marketing and communications experience; luxury industry experience is preferred.
- Proficiency in MS Office.
- Advanced English proficiency, both spoken and written.
- Excellent communication, negotiation, and interpersonal skills.
Skills
Experience
At least 3–5 years of professional experience in a relevant industry, PR, and communications.
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Piaget is celebrated for its commitment to innovation and artistry, fostering a workplace where creativity and craftsmanship thrive. Employees are part of a dynamic team that values tradition and forward-thinking, offering a unique blend of heritage and modernity.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.