Piaget Marketing, Communications & Client Director — SEAO

Location
Seniority Director
Department Clienteling, CRM & VIP Relations
Industry High Jewelry
Posted ✦ Today
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Piaget in Singapore seeks a Marketing, Communications & Client Director — SEAO to lead regional brand, PR and CRM strategies.

Overview

Piaget is a Swiss maison celebrated for its haute joaillerie and watchmaking craftsmanship and sits within a leading luxury group. The brand is known for refined design, artisanal savoir-faire and a global network of boutiques and retail partners, with an emphasis on creativity, exceptional client service and heritage-driven storytelling.

Role & Responsibilities

  • Define and lead the integrated marketing, communications and client strategy for Southeast Asia & Oceania, ensuring alignment with global brand positioning.
  • Oversee regional PR, media relations and editorial partnerships to build earned visibility and curate brand narratives across markets.
  • Develop and execute CRM and clienteling programmes to deepen high-value client relationships, increase retention and drive lifetime value.
  • Plan and deliver regional product launches, seasonal campaigns and experiential events in collaboration with boutiques, retail partners and external agencies.
  • Coordinate with global HQ and cross-functional regional teams (retail, wholesale, digital, product) to ensure omni-channel consistency and commercial impact.
  • Manage external agency partners, vendors and media budgets; monitor KPIs and measure campaign ROI.
  • Lead, mentor and develop a small regional team and act as a senior brand ambassador with key stakeholders and clients.

Qualifications

  • Proven senior leadership experience in luxury goods marketing and communications, preferably within watches and/or high jewelry.
  • Demonstrable track record of designing and scaling CRM/clienteling programmes and successful regional campaigns across Southeast Asia and Oceania.
  • Strong stakeholder management with experience working alongside retail, wholesale and HQ teams.
  • Excellent media and agency management experience with a network of regional PR and experiential partners.
  • Strategic thinker with commercial orientation and ability to translate brand strategy into measurable activation plans.

Skills

Brand strategy and positioning PR & media relations CRM strategy and clienteling Digital & social media marketing Campaign planning and activation Event and experiential marketing Retail and wholesale collaboration Budget management and KPI/ROI analysis Cross-cultural leadership and stakeholder management

Experience

Significant senior experience in luxury marketing and communications, typically 8+ years with progressive responsibility and demonstrable success leading regional initiatives across Southeast Asia and Oceania; prior experience in watches or high jewelry strongly preferred.

Education

Bachelor’s degree in Marketing, Communications, Business or a related discipline; advanced degree (MBA or equivalent) or specialised luxury marketing qualifications advantageous.

Workplace

The successful candidate will be located in Singapore, Central, Singapore. 250 luxury roles are listed in Singapore on Cerulean, 7 posted in the last 48 hours. Cerulean currently advertises 252 open roles in Singapore, including 7 added in the last 48 hours.

Culture

Piaget blends haute joaillerie sensibility with precision watchmaking, fostering a workplace that values artisanal expertise, creativity and meticulous attention to detail. The brand culture emphasises client-centricity, cross‑disciplinary collaboration and stewardship of heritage while encouraging contemporary storytelling and market responsiveness.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Piaget, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Director, Brand & Client Engagement — SEAO», «Head of Marketing, Communications & Client Relations — Southeast Asia & Oceania», «Director of Brand, Communications & CRM — SEAO», «Regional Marketing & Client Director — Southeast Asia & Oceania», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.