Piaget Head of Public Relations & Press

Location
Seniority Director
Posted Apr 1, 2026
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Piaget Head of Public Relations & Press in Plan-les-Ouates, Switzerland — senior role leading global PR, media relations and press strategy.

Overview

Piaget is a Swiss maison renowned for haute horlogerie and high jewellery, combining technical watchmaking prowess with exceptional jewellery savoir‑faire. Operating within the Richemont group, Piaget positions craftsmanship, creative design and refined client experiences at the heart of its global brand expression.

Role & Responsibilities

  • Define and execute the global PR and press strategy to strengthen Piaget’s positioning across watchmaking and high jewellery media channels.
  • Lead proactive media relations, cultivate senior-level relationships with international editors, critics and luxury press, and act as principal media spokesperson when required.
  • Manage all external communications around product launches, capsule collections and major client or institutional events, including press materials, embargoes and interview coordination.
  • Oversee crisis and issues communication, ensuring rapid, consistent and brand-aligned responses across markets.
  • Direct, mentor and allocate priorities for the press team and external agencies; establish KPIs and ensure high-calibre delivery across owned and earned channels.
  • Coordinate cross‑functional communications with marketing, boutiques, product and executive teams to ensure integrated messaging and calendar alignment.
  • Manage PR budgets, agency contracts and measurement/reporting of media coverage, share of voice and engagement metrics.

Qualifications

  • Proven senior leadership experience in luxury brand communications or PR, ideally within watchmaking, jewellery or high-fashion houses.
  • Demonstrable track record of placing executive interviews and long‑form features in top-tier international luxury, lifestyle and trade outlets.
  • Strong strategic judgement in brand storytelling, product narrative and editorial positioning across cultural markets.
  • Excellent interpersonal skills with the ability to cultivate relationships at C-suite, editorial and agency levels.
  • Fluent written and oral communication with exceptional press release and briefing-note drafting capabilities.

Skills

Media relations Crisis communication Strategic communications planning Team leadership and talent development Event and launch production Budget and agency management Press release and press kit preparation Measurement and reporting of media coverage

Experience

Senior-level experience in luxury PR with international scope; typically 8+ years in communications with several years in a leadership role managing teams and external agencies. Prior exposure to watchmaking, jewellery or adjacent luxury categories is highly desirable.

Education

Degree in communications, public relations, journalism, marketing or a related field; equivalent professional experience in luxury communications will be considered.

Workplace

This position is based in Plan-les-Ouates, Geneva, Switzerland, within easy reach of Geneva. Cerulean lists 19 open roles in Plan-les-Ouates, including 1 posted recently. The broader Geneva area accounts for 443 active listings on Cerulean, 9 of which are new. In Switzerland as a whole, Cerulean currently features 713 open positions, with 10 posted this week.

Culture

The maison fosters a culture grounded in artisanal excellence, aesthetic innovation and meticulous attention to detail. Teams work collaboratively across disciplines to translate heritage craftsmanship into contemporary, globally resonant storytelling.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

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The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Piaget, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Director of Public Relations», «Head of Press», «PR Director», «Communications Director», «Head of Media Relations», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.