- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Oct 29, 2026
About Piaget
Piaget, a distinguished member of the Richemont Group, is renowned for its exceptional craftsmanship in luxury watches and jewelry. As an employer, Piaget offers a prestigious environment where innovation meets tradition, providing employees with the opportunity to contribute to a legacy of excellence.
Piaget is seeking a Digital Media Project Manager to define, coordinate, and optimize global digital media strategies and campaigns across markets, partnering with internal teams and agencies to strengthen brand awareness, engagement, and performance. The role is full-time and covers campaign execution, paid search oversight, performance analysis, and strategic recommendations to management.
Role & Responsibilities
- Define and implement global digital media strategies aligned with business goals and brand equity.
- Coordinate digital media strategies across markets to ensure consistent brand communication, and consolidate and align media investments and campaign calendars across markets.
- Oversee the launch and execution of social, display, programmatic, and search campaigns in collaboration with agencies and local teams.
- Review and validate media plans, budgets, and assets before activation.
- Manage UTMs and tracking URLs.
- Monitor campaign performance, optimize strategies, and supervise the Paid Search strategy to meet objectives and KPIs.
- Create and maintain accurate performance dashboards that provide actionable insights.
- Analyze campaign results, identify key learnings, and propose optimizations.
- Stay current on digital trends, luxury consumer behavior, and emerging technologies to drive innovation in media strategy.
- Serve as the main point of contact between internal creative, e-commerce, PR, and retail teams, markets, and media agencies.
- Ensure seamless coordination and alignment of digital media with the overall brand strategy.
- Provide management with strategic recommendations based on campaign performance and industry insights.
Qualifications
- At least 5 years of experience in digital media on the agency or client side, preferably in the luxury sector.
- Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, or Business.
- Expertise in paid social media and/or paid search, with hands-on campaign management experience.
- Strong analytical skills to extract insights from data and translate them into actionable strategies.
- Experience with Google Analytics, UTM tracking, and performance dashboards.
- Curiosity, agility, precision, attention to detail, and an eye for luxury brand aesthetics.
- Fluency in English and French.
Skills
Experience
At least 5 years in digital media, on the agency or client side; luxury-sector experience preferred.
Education
Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, or Business.
Workplace
The successful candidate will be located in Plan-les-Ouates, Geneva, Switzerland, with easy access to Geneva.
Explore jobs in Geneva or in Switzerland.
Benefits
Access to training and development opportunities.
Culture
Piaget is celebrated for its commitment to innovation and artistry, fostering a workplace where creativity and craftsmanship thrive. Employees are part of a dynamic team that values tradition and forward-thinking, offering a unique blend of heritage and modernity.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Piaget, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Media Manager», «Paid Media Project Manager», «Digital Campaign Manager», «Digital Advertising Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.