Piaget CRM Manager
- Seniority
- Manager
- Posted
- Mar 16, 2026
About Piaget
Piaget is a Swiss maison renowned for haute joaillerie and luxury watchmaking, operating within the Richemont group. The brand is recognized for artisanal craftsmanship, refined aesthetics and a global retail and wholesale presence; as an employer it combines heritage savoir‑faire with contemporary marketing and retail operations across flagship stores and e‑commerce.
Piaget seeks a CRM Manager in New York to lead lifecycle, loyalty and data‑driven CRM campaigns for its luxury watch and jewelry maison.
Role & Responsibilities
- Define and execute Piaget's CRM strategy for the North American market, aligning lifecycle and loyalty programs with brand positioning.
- Design, coordinate and deliver multi‑channel CRM campaigns (email, SMS, push, social and in‑store activations) to drive acquisition, retention and frequency.
- Develop advanced customer segmentation, propensity models and personalization rules in partnership with analytics and e‑commerce teams.
- Manage the CRM calendar, campaign production, A/B testing and campaign QA to ensure on‑brand creative and regulatory compliance.
- Own CRM reporting and KPIs (LTV, retention, campaign ROI, deliverability), and present actionable insights to commercial and executive stakeholders.
- Collaborate with retail, wholesale, e‑commerce and client services to ensure seamless client journeys and consistent data capture across touchpoints.
- Select and manage external vendors and technology partners, including platform integrations, deliverability services and data providers.
- Ensure compliance with data protection regulations (GDPR/CCPA) and internal policies governing customer data and marketing consent.
Qualifications
- Bachelor's degree in Marketing, Business, Communications or related discipline.
- Proven experience managing CRM and lifecycle programs within premium or luxury retail or high‑end consumer brands.
- Demonstrable analytical aptitude with experience translating data into actionable marketing strategies.
- Strong stakeholder management and project leadership skills, able to coordinate cross‑functional teams.
- Deep understanding of email deliverability best practices, consent management and privacy regulations.
Skills
Experience
Minimum 5 years of progressive CRM or database marketing experience, with at least 2–3 years in a managerial or lead role; prior experience in luxury goods, premium retail or luxury e‑commerce strongly preferred.
Education
Bachelor's degree in Marketing, Business, Communications or related field; advanced degree or MBA is a plus.
Workplace
This position is based in New York, New York, USA.
Culture
Piaget combines a deep heritage of Swiss craftsmanship with contemporary creativity, fostering a workplace attentive to aesthetic excellence and client service. As part of the Richemont group, the brand places high value on collaboration across retail, creative and technical teams and on delivering a polished, client‑centric experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Piaget, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Relationship Manager», «CRM & Loyalty Manager», «Customer Retention Manager», «CRM Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.