Piaget Client & E-Business Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fine Watches & Horology
- Posted
- Sep 28, 2026
About Piaget
Piaget, a distinguished member of the Richemont Group, is renowned for its exceptional craftsmanship in luxury watches and jewelry. As an employer, Piaget offers a prestigious environment where innovation meets tradition, providing employees with the opportunity to contribute to a legacy of excellence.
Piaget Client & E-Business Manager, Singapore: Lead CRM strategy and omnichannel client engagement across Southeast Asia & Oceania.
Role & Responsibilities
- Shape and execute the overarching CRM strategy aligned with HQ objectives, with clear accountability for client acquisition, engagement, and retention targets
- Translate data analytics into targeted, measurable CRM campaigns and initiatives with defined objectives and quantifiable business impact
- Track, analyze, and optimize key KPIs including recruitment, conversion, retention, and client lifetime value through structured performance reporting
- Lead the rollout and adoption of advanced clienteling practices and tools across the retail network, driving consistent usage and measurable uplift in client engagement
- Define and implement localized clienteling action plans to improve client recruitment, retention, and overall client lifetime value
- Partner with commercial teams to equip boutique staff with practical tools, training, and guidelines to deliver personalized and consistent client experiences
- Own client segmentation and database management for activations, reviewing proposed targets and recommending adjustments before launch
- Plan and execute client itineraries for international events in close alignment with commercial and HQ teams
- Lead regional rollouts of new digital features, tools, and system improvements for e-business channels
- Build and maintain the analytics roadmap supporting retail and e-business growth
- Act as liaison between customer service centers and fulfillment teams to ensure seamless order processing
- Proactively identify, evaluate, and cultivate strategic partnerships with malls, retailers, luxury brands, hotels, clubs, and premium lifestyle platforms to unlock new acquisition channels
- Design and deliver high-impact VIP experiences that strengthen client relationships and brand affinity
- Own end-to-end delivery of CRM campaigns and client activations from concept through execution and post-campaign analysis
- Ensure strict client data security, compliance, and confidentiality across all initiatives
Qualifications
- University graduate
- 6+ years of experience in CRM, client engagement, or related customer-facing strategy roles
- Proven ability to extract and enhance client knowledge through analytics, segmentation, and database insights
- Strong understanding of client behavior, luxury service standards, and market dynamics
- Demonstrated ability to build and execute strategy with measurable business impact
- Experience managing omnichannel campaigns across retail, digital, and client service touchpoints
Skills
Experience
6+ years of experience in CRM, client management, luxury retail, or related customer-focused strategy roles. Demonstrated success in translating data insights into business impact, managing cross-functional teams, and executing omnichannel customer strategies in a luxury or high-end retail environment.
Education
University degree (Bachelor's level or equivalent).
Workplace
The role is situated in Singapore, Central, Singapore.
Culture
Piaget is celebrated for its commitment to innovation and artistry, fostering a workplace where creativity and craftsmanship thrive. Employees are part of a dynamic team that values tradition and forward-thinking, offering a unique blend of heritage and modernity.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Piaget, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Strategy Manager», «Omnichannel Client Experience Manager», «Digital Client Relations Manager», «Client Engagement & E-commerce Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.