Penhaligon's Senior Digital Manager

Location
Employment Temporary
Seniority Senior
Department E-Commerce, Digital & Data Analytics
Industry Perfumes, Cosmetics & Prestige Beauty
Posted ✦ Today
Apply ⟼

Penhaligon's — Senior Digital Manager (London). Temporary role leading ecommerce, digital marketing and CRM for the heritage fragrance house.

Overview

Penhaligon's is a British maison of fine fragrances and luxury toiletries, recognised for its artisanal perfumes, theatrical brand heritage and boutique retail presence. The house operates within the global Puig group and combines traditional perfumery craftsmanship with contemporary retail and digital experiences.

Role & Responsibilities

  • Develop and execute the end-to-end digital strategy to drive ecommerce growth, customer acquisition and retention across the UK and key international markets.
  • Own online commercial performance: set KPIs, manage forecasts, track P&L contribution and deliver improvements in conversion and average order value.
  • Plan and manage paid digital channels (search, social, programmatic) and owned channels (email, onsite content) in partnership with agencies and in-house teams.
  • Lead website optimisation and user experience initiatives through A/B testing, CRO techniques and close collaboration with UX/design and tech teams.
  • Define CRM and lifecycle marketing strategy with segmentation, personalisation and reporting to maximise lifetime value.
  • Establish rigorous reporting and analytics frameworks to measure campaign ROI, customer behaviour and digital funnel performance.
  • Manage and mentor a small digital team and external partners, ensuring cross-functional alignment with merchandising, retail, creative and IT stakeholders.

Qualifications

  • Proven track record of senior digital/ecommerce leadership within beauty, fragrance, luxury or premium consumer brands.
  • Demonstrable experience driving online revenue growth, with responsibility for paid media, site optimisation and CRM.
  • Strong data-driven mindset with experience setting KPI frameworks and translating analytics into commercial decisions.
  • Experience managing agencies, vendors and cross-functional stakeholders in fast-moving retail environments.
  • Excellent communication skills and experience leading or mentoring a small team.

Skills

Digital strategy and ecommerce management Paid acquisition (search & social) campaign planning SEO/SEM and conversion rate optimisation (CRO) Email and lifecycle CRM strategy Web analytics and performance reporting UX optimisation and A/B testing Agency and stakeholder management Budgeting and P&L oversight

Experience

Minimum five years of progressive digital/ecommerce experience, with several years in a senior or lead role within luxury, beauty or premium retail. Proven history of delivering measurable online revenue growth, managing paid channels and optimising onsite customer journeys.

Education

Bachelor's degree in Marketing, Business, Digital Media or a related discipline, or equivalent practical experience.

Workplace

This position is based in London, England, UK. The broader England area accounts for 589 active listings on Cerulean, 19 of which are new. In UK as a whole, Cerulean currently features 628 open positions, with 21 posted this week.

Culture

Penhaligon's blends an artisanal, heritage-led identity with contemporary retail and digital ambition. The workplace favours creativity, attention to detail and cross-disciplinary collaboration, with an emphasis on brand stewardship and elevated customer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Apply For This Position ⟼

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Penhaligon's, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Commerce Manager», «Head of Digital Marketing», «Ecommerce & Digital Manager», «Digital Acquisition Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.