OTB Group Trade Marketing & Clienteling Manager
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 28, 2026
About OTB Group
OTB Group, a renowned conglomerate in the luxury fashion industry, is celebrated for its innovative and avant-garde approach to fashion. Home to iconic brands such as Marni, the group is dedicated to fostering creativity and individuality in its workforce, providing a dynamic and inclusive environment for its employees.
OTB – Maison Margiela seeks Trade Marketing & Clienteling Manager for European operations, managing brand activations, events, and CRM initiatives across all channels.
Role & Responsibilities
- Develop and implement European trade marketing plans for Maison Margiela and MM6 in alignment with global brand strategies
- Identify and coordinate in-store activations, product launches, digital campaigns, and merchandising initiatives across retail, outlet, digital, and wholesale networks
- Design and organize brand events, customer events, product launches, pop-ups, and exclusive experiences throughout Europe, managing creative collaboration, event logistics, suppliers, budgets, and ROI analysis
- Deploy European clienteling strategy in coordination with the global CRM team and support adoption by in-store teams
- Lead customer segmentation and VIC (Very Important Customer) programs: private appointments, first-look presentations, exclusive events, and trunk shows
- Improve collection and quality of customer data at point of sale and develop customer journeys and loyalty campaigns including welcome, reactivation, birthday, and post-purchase follow-up
- Monitor key clienteling performance indicators: customer data collection rates, repurchase rates, VIC contribution to revenue, and event-to-sales conversion rates
- Develop strong relationships with wholesale partners to ensure effective deployment of marketing initiatives and brand visibility
- Track market trends, competitor initiatives, and customer feedback to inform campaign and event concepts, and measure campaign performance, ROI, brand impact, and clienteling results across all channels
- Prepare regular reporting and presentations for management
Qualifications
- Minimum 7 years of experience in trade marketing, events, or clienteling within luxury or premium fashion retail
- Proven expertise with CRM and clienteling platforms such as Salesforce or equivalent, and customer data management
- Strong mastery of segmentation principles, customer lifetime value, and loyalty strategies in luxury retail
- Ability to combine creativity and event organization with data-driven customer strategy
- Fluent English; proficiency in another European language is an advantage
- Comfortable collaborating cross-functionally with Retail, Wholesale, Digital, and CRM teams
Skills
Experience
Minimum 7 years of professional experience in trade marketing, event management, or clienteling within luxury or premium fashion retail environments, demonstrating proven success in developing and executing integrated marketing strategies across multiple distribution channels.
Education
Not specified
Workplace
This position is based in Paris, Île-de-France, France.
Culture
Marni, as part of the OTB Group, champions creativity through diversity, fostering an inclusive atmosphere where unique talents and perspectives are celebrated and encouraged to flourish.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like OTB Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing & Client Relations Manager», «European Trade Marketing Director», «Brand Activation & Clienteling Lead», «Retail Marketing & CRM Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.