OTB Group Store Manager
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 15, 2026
About OTB Group
OTB (Only The Brave) is an international fashion group that incubates and manages a portfolio of contemporary and luxury maisons. The group partners with premium retail destinations and department stores, operating through direct retail, wholesale concessions and strategic collaborations across global markets.
OTB is recruiting a Store Manager at Selfridges in London — lead concession operations, sales and team development for the brand.
Role & Responsibilities
- Lead day-to-day operations of the Selfridges concession, ensuring exceptional luxury client experiences and adherence to brand standards.
- Translate sales targets into actionable plans; drive store performance through coaching, merchandising and in-store initiatives to achieve revenue and margin goals.
- Recruit, train and develop a high-performing sales team; manage rotas, performance reviews and career pathways.
- Maintain full accountability for stock management, inventory control, loss prevention and visual merchandising compliance.
- Oversee administrative tasks including cash reconciliation, reporting, KPI analysis and liaison with corporate, wholesale and Selfridges operations teams.
- Plan and execute in-store events, activations and clienteling programs in partnership with marketing and CRM.
- Ensure compliance with company policies, health & safety regulations and Selfridges concession agreements.
Qualifications
- Proven experience managing a luxury or premium retail store or concession, with responsibility for P&L and a sales team.
- Demonstrable track record of meeting or exceeding sales and KPI targets in a high-traffic retail environment.
- Strong leadership skills with experience in recruitment, coaching and performance management.
- Commercial acumen including inventory management, merchandising and basic financial literacy.
- Flexibility to work retail hours, including evenings, weekends and peak seasonal periods.
Skills
Experience
Minimum of 3–5 years of progressively responsible experience in retail management, preferably within luxury, premium fashion or department store concession environments; proven experience driving sales performance and leading teams.
Education
High school diploma required; bachelor’s degree in business, retail management, fashion or a related discipline preferred.
Workplace
The successful candidate will be located in London, England, UK.
Culture
The role sits at the intersection of a creative fashion group and a world-class retail environment; the culture prizes commercial rigour, elevated client service and brand stewardship. Team members are expected to deliver luxury standards while collaborating closely with corporate and Selfridges stakeholders.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like OTB Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Store Manager», «Flagship Store Manager», «Concession Manager», «Boutique Manager», «Retail Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.