OTB Group Senior Brand Marketing Manager
Closed The candidacy window for this position at OTB Group has closed.
While this position is no longer receiving submissions as of June 1, 2026, we invite you to explore further opportunities at OTB Group or browse all open roles.
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- Employment
- Full-Time
- Seniority
- Senior
- Department
- Creative, Design & Styling
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 15, 2026
About OTB Group
OTB is an independent Italian fashion group that manages a portfolio of contemporary and heritage maisons across apparel, footwear and accessories. The group pairs creative autonomy for its brands with centralized strategic capabilities, operating internationally from its Italian base and serving global markets.
OTB is hiring a Senior Brand Marketing Manager in Milan to lead brand strategy and integrated campaigns for its fashion maisons.
Role & Responsibilities
- Define and execute overarching brand strategy and positioning for assigned maisons, ensuring consistency across channels and markets.
- Conceptualize, plan and deliver integrated marketing campaigns (creative, digital, PR, retail activation) that drive brand desirability and commercial objectives.
- Lead cross‑functional collaboration with product, retail, e‑commerce, PR and wholesale teams to align seasonal storytelling and go‑to‑market plans.
- Manage external partners and creative agencies: briefing, selection, budget control and quality assurance of deliverables.
- Set and monitor KPIs for brand health, campaign performance and media ROI; use quantitative and qualitative insights to optimise activity.
- Own marketing budgets for assigned initiatives, ensuring efficient allocation and transparent reporting to senior stakeholders.
- Line‑manage and mentor junior marketers and campaign specialists, fostering a high-performance, creative team environment.
Qualifications
- Proven track record in brand marketing within fashion or luxury, with responsibility for multi-channel campaigns and brand positioning.
- Demonstrable experience managing agencies and third-party suppliers, and overseeing marketing budgets.
- Strong strategic thinking with ability to translate brand vision into creative briefs and measurable plans.
- Excellent stakeholder management and cross-functional collaboration skills.
- Leadership experience with a record of developing and coaching marketing talent.
Skills
Experience
Typically 6+ years of progressive brand or marketing experience, with at least 3 years in a senior or supervisory role within fashion, luxury or premium lifestyle sectors and hands‑on ownership of integrated campaign delivery.
Education
Bachelor's degree in Marketing, Communications, Business or related discipline; postgraduate qualification (MBA or master's) preferred but not required.
Workplace
The role is situated in Milan, Lombardy, Italy.
Culture
The workplace blends entrepreneurial creativity with commercial rigor, encouraging collaboration across global brand teams and agencies. The environment rewards strategic thinkers who can balance bold storytelling with disciplined execution.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like OTB Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Brand Manager», «Brand Marketing Lead», «Senior Manager, Brand & Communications», «Head of Brand Campaigns», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.