OTB Group Senior Brand Marketing Manager
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 13, 2026
About OTB Group
OTB (Only The Brave) is an international Italian fashion group founded by Renzo Rosso that develops and manages a portfolio of creative, design-led fashion houses. The group is recognised for an entrepreneurial, brand-driven approach that combines commercial scale with strong creative autonomy and global distribution.
OTB is hiring a Senior Brand Marketing Manager in Milan to lead global brand strategy and integrated campaigns.
Role & Responsibilities
- Define and execute global brand strategy and positioning across product, retail, digital and communications channels to strengthen brand equity and desirability.
- Plan and deliver integrated marketing campaigns (above- and below-the-line), coordinating creative development, media planning, digital activations, PR and influencer initiatives.
- Manage external partners and creative agencies, ensuring strategic alignment, on-time delivery and creative excellence.
- Own marketing budget allocation, forecasting and performance tracking; set KPIs and drive ROI-driven optimisation across channels.
- Collaborate with product, retail, e‑commerce and client services teams to ensure cohesive brand storytelling through collections, retail windows, online touchpoints and client events.
- Lead, mentor and develop a small multifunctional marketing team; establish workflows, campaign calendars and cross-functional governance.
- Leverage consumer insights and data to inform segmentation, targeting and creative direction; report performance and strategic recommendations to senior leadership.
Qualifications
- Proven track record in brand marketing within fashion or luxury (ideally global remit) with responsibility for integrated campaigns and brand positioning.
- Demonstrated experience managing agency partners and creative production across multiple markets.
- Strong financial acumen with experience in budget management, forecasting and KPI-driven optimisation.
- Leadership experience with the ability to build and motivate high-performing, cross-disciplinary teams.
- Excellent communication and stakeholder-management skills at senior and cross-functional levels.
Skills
Experience
Typically 6+ years of progressive brand or marketing experience, preferably within luxury fashion or premium consumer brands, including several years leading teams or managing cross-functional programmes at a regional or global level.
Education
Bachelor's degree in Marketing, Communications, Business or a related field; advanced degree or specialised marketing qualifications preferred.
Workplace
The role is situated in Milan, Lombardy, Italy.
Culture
OTB fosters an entrepreneurial, creative and international workplace where strong brand identity and aesthetic innovation are prioritised. The environment rewards collaboration across design, retail and communications teams while encouraging strategic risk-taking to elevate brand relevance globally.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like OTB Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Lead», «Senior Marketing Manager — Brand», «Brand Communications Manager», «Marketing Communications Lead», «Senior Brand Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.