OTB Group Global Customer Insights Senior Analyst
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- €35,000–42,000/year
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 4, 2026
About OTB Group
OTB Group, a renowned conglomerate in the luxury fashion industry, is celebrated for its innovative and avant-garde approach to fashion. Home to iconic brands such as Marni, the group is dedicated to fostering creativity and individuality in its workforce, providing a dynamic and inclusive environment for its employees.
OTB Spa seeks Global Customer Insights Senior Analyst in Milan; €35K–€42K annual, CRM and analytics expertise required.
Role & Responsibilities
- Support CRM data governance and quality checks, ensuring compliance with GDPR and consent management frameworks
- Maintain and update customer database segmentation to establish a unified customer view across all touchpoints
- Build and maintain CRM KPI reports and dashboards tracking acquisition, engagement, and retention performance
- Analyze customer data and prepare actionable summaries supporting commercial and strategic decisions
- Support development and maintenance of predictive analytics and scoring models (churn, CLV)
- Define campaign targets, monitor performance, and support A/B testing activities
- Contribute to analytical and predictive models for one-to-many and one-to-one customer targeting
- Support implementation and day-to-day management of Customer Engagement Programs and Loyalty initiatives
- Perform regular data quality controls and audits across CRM platforms, flagging and resolving integrity issues
- Assist in evaluation and coordination of CRM and customer analytics tools with IT and vendors
Qualifications
- 2–4 years' experience in CRM, Customer Insights, Data Analytics, or related analytical role
- Ideally experience within luxury or premium fashion retail
- Working knowledge of CRM data governance, database segmentation, and customer data management
- Understanding of privacy and consent frameworks (GDPR)
- Hands-on experience with data analysis and reporting tools; ability to build KPI dashboards
- Exposure to predictive/scoring models (churn, CLV) or strong interest in developing these skills
- Experience supporting CRM campaign execution and A/B testing
- Strong Excel and big data handling skills; familiarity with AI advantageous
- Good knowledge of CRM platforms and BI tools
- Detail-oriented, analytical mindset with proactive, hands-on approach
Skills
Experience
2–4 years in CRM, Customer Insights, Data Analytics, or related analytical role, ideally in luxury or premium fashion retail. Demonstrated experience with CRM campaign execution, data quality management, and cross-functional collaboration with IT, Marketing, and Retail teams.
Workplace
This position is based in Milan, Lombardy, Italy.
Compensation
The base compensation for this position ranges from EUR 35,000 to EUR 42,000 per annum.
Benefits
Flexible working hours and smart working options, supplementary health insurance, supplementary pension plan, work-life balance initiatives, continuous learning and professional development opportunities, exclusive discounts on OTB Group brands' products, Ticket Restaurant (meal vouchers), corporate volunteering initiatives, diversity and inclusion policies
Culture
Marni, as part of the OTB Group, champions creativity through diversity, fostering an inclusive atmosphere where unique talents and perspectives are celebrated and encouraged to flourish.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like OTB Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Analyst», «Customer Data Analyst», «Customer Intelligence Specialist», «Analytics Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.