OTB Group Digital CRM Project Manager
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 21, 2026
About OTB Group
OTB Group, a renowned conglomerate in the luxury fashion industry, is celebrated for its innovative and avant-garde approach to fashion. Home to iconic brands such as Marni, the group is dedicated to fostering creativity and individuality in its workforce, providing a dynamic and inclusive environment for its employees.
Maison Margiela seeks a Digital CRM Project Manager in Paris to lead global CRM strategy, marketing automation and customer engagement initiatives for the luxury fashion house.
Role & Responsibilities
- Define and deploy the global digital CRM strategy and editorial calendar aligned with Maison Margiela priorities including Tabi, Bags, ready-to-wear, leather goods, seasonal collections, collaborations and Fashion Week activations
- Transform product launches and brand campaigns into personalized CRM activations by recommending products and content based on customer data, inventory, and business priorities
- Ensure consistency of CRM communications across web, media, and retail channels while preserving the luxury positioning of Maison Margiela
- Design, deploy and optimize CRM campaigns and automated customer journeys within Adobe Campaign
- Manage lifecycle programs including welcome, retention, reactivation, cross-sell, upsell and loyalty initiatives
- Define targeting, segmentation, personalization and A/B testing strategies
- Pilot and optimize the CRM ecosystem including Adobe Campaign, Adobe Analytics, Adobe Target, Tealium, Dartagnan and Power BI
- Establish and oversee a comprehensive CRM tracking framework ensuring reliable campaign attribution, customer journey measurement, data quality and consistent performance reporting across all proprietary digital channels
- Define CRM KPIs and monitor engagement, retention, conversion, Customer Lifetime Value (CLV) and campaign performance
- Analyze customer journeys and behaviors to identify optimization opportunities and provide concrete recommendations to improve personalization, customer engagement and commercial performance
- Act as the primary digital CRM liaison to Marketing, Communication, Merchandising, Ecommerce, Media, Analytics and Technology teams
- Coordinate the global digital CRM roadmap and activation calendar
- Ensure alignment between CRM initiatives and marketing, digital and commercial objectives
- Collaborate with regional Marketing and Ecommerce teams to implement the global CRM strategy while accommodating local market specificities and requirements
Qualifications
- Minimum 5 years of professional experience in CRM, Lifecycle Marketing, Marketing Automation, Customer Engagement or Digital Marketing, preferably within the luxury or fashion sector
- Demonstrated understanding of luxury customer behavior and customer lifecycle management
- Hands-on expertise with Adobe Campaign, Salesforce Marketing Cloud or equivalent CRM platform
- Proficiency in segmentation, personalization, marketing automation and CRM performance measurement
- Knowledge of Adobe Analytics, Adobe Target, Tealium, Power BI or equivalent MarTech solutions
- Strong project management, cross-functional coordination and communication skills
- Analytical mindset with proven ability to translate customer data into actionable business recommendations
- Passion for fashion, luxury, digital innovation and the creative universe of Maison Margiela
Skills
Experience
5 years of professional experience in CRM, Lifecycle Marketing, Marketing Automation, Customer Engagement or Digital Marketing, ideally within the luxury or fashion sector. Demonstrated expertise in customer lifecycle management, luxury consumer behavior, and the strategic orchestration of multi-channel customer engagement initiatives.
Education
Not specified
Workplace
This position is based in Paris, Île-de-France, France.
Culture
Marni, as part of the OTB Group, champions creativity through diversity, fostering an inclusive atmosphere where unique talents and perspectives are celebrated and encouraged to flourish.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like OTB Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Strategy Manager», «CRM Digital Lead», «Marketing Automation Manager», «Customer Engagement Manager», «CRM Lifecycle Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.