OTB Group Digital CRM Project Manager

About OTB Group

OTB Group, a renowned conglomerate in the luxury fashion industry, is celebrated for its innovative and avant-garde approach to fashion. Home to iconic brands such as Marni, the group is dedicated to fostering creativity and individuality in its workforce, providing a dynamic and inclusive environment for its employees.

Role & Responsibilities

• Define and deploy Maison Margiela's global digital CRM strategy and editorial calendar aligned with house priorities including Tabi, Bags, ready-to-wear, leather goods, seasonal collections, collaborations, and Fashion Week activations
• Design, deploy, and optimize CRM campaigns and automated customer journeys within Adobe Campaign
• Manage lifecycle programs including welcome sequences, loyalty, reactivation, cross-sell, and upsell initiatives
• Establish targeting strategies, customer segmentation approaches, personalization frameworks, and A/B testing protocols
• Pilot and optimize the CRM ecosystem including Adobe Campaign, Adobe Analytics, Adobe Target, Tealium, Dartagnan, and Power BI
• Define and oversee CRM tracking mechanisms ensuring reliable campaign tagging, customer journey measurement, data quality, and consistent performance reporting across owned digital channels
• Define CRM KPIs and monitor engagement, retention, conversion, Customer Lifetime Value (CLV), and campaign performance
• Analyze customer journeys and behavioral patterns to identify optimization opportunities
• Serve as the primary digital CRM contact for Marketing, Communications, Merchandising, E-commerce, Media, Analytics, and Technology teams
• Coordinate the global digital CRM roadmap and activation calendar while ensuring alignment between CRM initiatives and marketing, digital, and commercial objectives
• Collaborate with regional Marketing and E-commerce teams to deploy global CRM strategy while accommodating market-specific requirements and local needs

Qualifications

• 5+ years of experience in CRM, lifecycle marketing, marketing automation, customer engagement, or digital marketing, ideally within luxury or fashion sectors
• Demonstrated understanding of luxury customer behavior and customer lifecycle management
• Hands-on experience with Adobe Campaign, Salesforce Marketing Cloud, or equivalent CRM platform
• Expertise in customer segmentation, personalization, marketing automation, and CRM performance measurement
• Knowledge of Adobe Analytics, Adobe Target, Tealium, Power BI, or equivalent MarTech solutions
• Excellent project management, cross-functional coordination, and communication skills
• Strong analytical mindset with ability to transform customer data into actionable business recommendations
• Fluent English; additional languages preferred

Skills

Experience

5 years of progressive experience in CRM, lifecycle marketing, marketing automation, customer engagement, or digital marketing, preferably within the luxury or fashion industry. The ideal candidate possesses deep understanding of luxury customer behavior, customer lifecycle management practices, and digital marketing ecosystem orchestration.

Education

Not specified

Workplace

Culture

Marni, as part of the OTB Group, champions creativity through diversity, fostering an inclusive atmosphere where unique talents and perspectives are celebrated and encouraged to flourish.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.