OTB Group Brand Copywriter
- Seniority
- Mid-Level
- Department
- Creative, Design & Styling
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 14, 2026
About OTB Group
OTB (Only The Brave) is an international fashion group that houses a portfolio of creative maisons and designer labels. The group is recognised for preserving designer autonomy, cultivating expressive brand identities and operating with an entrepreneurial, innovation-driven mindset across global markets.
OTB is hiring a Brand Copywriter in Milan to craft campaign, digital and product copy for its portfolio of maisons.
Role & Responsibilities
- Develop distinctive brand voice and long-form brand narratives for campaigns, lookbooks, and editorial platforms.
- Write concise, commercially effective copy for digital channels including websites, e-commerce product pages, email marketing, and social media.
- Collaborate with creative directors, art teams, and marketing to translate visual concepts into compelling copy while ensuring tonal consistency across touchpoints.
- Localise and adapt copy for multiple markets in partnership with regional teams and external translators/agencies.
- Edit, proofread and quality‑assure copy to meet brand, legal and regulatory requirements before publication.
- Contribute to content calendars, briefing documents and cross‑functional planning to align copy with campaign timings and commercial objectives.
- Apply basic SEO best practices to optimise digital copy and measure performance through analytics feedback.
Qualifications
- Bachelor’s degree in communications, journalism, marketing, literature or equivalent practical experience.
- Demonstrable portfolio of brand-led copy across luxury fashion, lifestyle or premium consumer categories.
- 3+ years of professional copywriting experience, preferably within a fashion house, creative agency, or luxury brand environment.
- Excellent command of English; working knowledge of Italian strongly preferred.
- Exceptional editorial judgement, accuracy, and attention to tonal nuances.
Skills
Experience
Minimum three years crafting copy for consumer-facing brands, with demonstrable experience in luxury fashion or premium lifestyle sectors and a portfolio showing campaign, product and digital content.
Education
Bachelor’s degree in communications, journalism, marketing, literature or equivalent professional experience.
Workplace
The successful candidate will be located in Milan, Lombardy, Italy.
Culture
The organisation prizes creative autonomy, multidisciplinary collaboration and entrepreneurial thinking, balancing strong brand heritage with experimental communication. Teams operate in a fast-paced, design-led environment with global reach and an emphasis on storytelling, craftsmanship and responsible practices.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like OTB Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Content Writer», «Creative Copywriter», «Editorial Copywriter», «Content Strategist (Copy)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.