Origins Manager, Brand & Communications
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Creative, Design & Styling
- Posted
- Sep 22, 2026
Manager, Brand & Communications role at Origins (Estée Lauder) in New York. Lead global brand campaigns and communications strategy.
Role & Responsibilities
- Own and execute brand marketing plans that drive awareness, equity, and long-term brand affinity
- Lead end-to-end campaign development from conceptualization through briefing, workback creation, and execution
- Refine consumer profiles and develop consumer archetypes specific to the Origins brand
- Partner with Creative, Social Media, Digital Brand, and Digital Marketing teams to create cohesive and immersive brand storytelling across all key touchpoints
- Drive brand PR and communications strategy and activities in collaboration with the Brand Director and global agency support
- Support the creation of comprehensive content strategy and editorial calendars for Origins
- Build messaging frameworks in partnership with Copywriting to support product launches and consistent brand storytelling
- Manage the execution of in-person events and communications activations in coordination with agency partners
- Lead reporting and analysis of campaigns and initiatives to extract strategic learnings for future planning
- Manage the global brand calendar across digital, retail, and partnership channels
- Identify and support culturally relevant collaborations and partnership opportunities
- Serve as a guardian of consistent tone of voice, visual identity, and brand positioning across all global markets
Qualifications
- 4–7 years of experience in brand strategy, publishing, or cultural marketing
- Strong editorial instinct and proven storytelling ability
- Demonstrated experience working with creative collaborators or cultural institutions
- Deep appreciation for craft, sustainability, and slow luxury philosophies
- Ability to operate effectively in small, multidisciplinary team environments
- Proven track record delivering successfully integrated omnichannel brand campaigns
- Exceptional written and verbal communication skills
- Strategic creative brief development capability from initial concept stage
- Confident public speaker with presentation skills for both formal and informal settings
- Strong project management expertise including timeline tracking, stakeholder engagement, and complex problem resolution
Skills
Experience
4–7 years in brand strategy, publishing, or cultural marketing roles with demonstrated experience leading integrated campaigns and collaborating across creative functions.
Workplace
This position is based in New York, New York, USA.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Origins, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Manager», «Global Brand Communications Manager», «Senior Brand Strategist», «Brand Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.