Omega CRM Specialist

About Omega

Omega is one of Switzerland’s most distinguished watchmakers, celebrated since 1848 for precision, innovation, and an enduring spirit of exploration. As an employer, the Maison offers a refined environment where horological heritage meets advanced engineering, design excellence, and global storytelling. Its teams contribute to iconic timepieces associated with space exploration, ocean discovery, elite sport, and timeless elegance, while upholding the exacting standards of Swiss craftsmanship. Omega values expertise, curiosity, and collaboration, providing professionals with opportunities to grow within an international luxury house that combines technical mastery with cultural prestige and a forward-looking commitment to quality, sustainability, and performance.

Role & Responsibilities

• Segment client databases by purchase history, brand affinity, watch complication preferences, and engagement level for CRM initiatives.
• Track CRM performance and report on KPIs, including campaign ROI, client retention rates, repeat purchase frequency, and database health across retail marketing and CRM initiatives.
• Manage key aspects of the data management system, including the development and operation of essential system elements.
• Support business planning cycles with data-driven insights, forecasts, and performance tracking.
• Use data segmentation to optimize targeted outreach, increase client lifecycle value, and drive repeat traffic.
• Analyze weekly and monthly CRM performance reports, monitoring store-level and individual staff engagement results.
• Ensure data accuracy, GDPR and privacy compliance, and structured database maintenance across customer touchpoints.
• Analyze the customer landscape and local market competitors regularly to maintain program competitiveness.
• Oversee implementation and maintenance of the CRM system, identifying and communicating opportunities to improve customer relationship management.
• Develop sales support tools, clienteling guidelines, and training materials that enable Client Advisors to cultivate quality, long-term client relationships.
• Audit outbound employee-to-client messaging for compliance with company brand guidelines, tone of voice, and professional communication etiquette.
• Support the Senior Retail Marketing Manager on multi-tier client journey strategies tailored to aspirational buyers, seasoned collectors, and high-net-worth investors.
• Assist with the launch and optimization of omnichannel lifecycle campaigns for novelty launches, brand activations, and ad hoc Lounge support.
• Monitor client activity to identify dormant accounts and milestones such as birthdays and anniversaries, and prepare engagement lists for store teams.
• Prepare and organize client communications, exclusive event invitations, and gift packages for store-level distribution.
• Coordinate with internal and external parties to ensure excellent execution of marketing initiatives.

Skills

Culture

Omega fosters a culture rooted in precision, innovation, and Swiss watchmaking excellence, where employees contribute to a legacy of technical mastery and iconic design. As an employer, the brand values collaboration, craftsmanship, and continuous improvement, offering a refined environment shaped by heritage, performance, and a forward-looking spirit.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.