Officine Panerai Strategic Planning Director
- Employment
- Full-Time
- Seniority
- Director
- Compensation
- €90,000–120,000/year
- Department
- Creative, Design & Styling
- Industry
- Fine Watches & Horology
- Posted
- Sep 7, 2026
About Officine Panerai
Founded in Florence in 1860, Officine Panerai stands at the meeting point of Italian design, Swiss watchmaking excellence, and a distinctive naval heritage. As an employer, the Maison offers a refined environment where craftsmanship, innovation, and performance are held to the highest standards. Its teams contribute to timepieces renowned for bold aesthetics, technical precision, and enduring character, while advancing a culture of collaboration, curiosity, and responsibility. Panerai seeks individuals who appreciate heritage yet are energized by progress, offering opportunities to grow within an international luxury house that values expertise, authenticity, and the pursuit of exceptional quality.
Panerai Strategic Planning Director – Milan, Italy. Lead 360-degree marketing and communication strategy for luxury watchmaker. €90K–€120K annual.
Role & Responsibilities
- Support the Brand Communication Director in translating global brand strategy into a comprehensive 360-degree yearly marketing and communication strategic plan designed to enhance brand image and drive business growth
- Conduct in-depth market and competitor analysis to identify new opportunities, challenges, and client insights to inform and evolve marketing strategy
- Develop and manage the brand calendar, ensuring all global and local initiatives are consistent with strategic vision and business objectives
- Collaborate with internal teams including creative production, activation, communication, press relations, commercial, and product teams to integrate strategic vision into brand communication plans and product launch strategies
- Coordinate timely implementation of annual strategic planning and brand calendar across headquarters and markets to ensure global communication consistency
- Provide strategic oversight and support for orchestration of global campaigns, ensuring alignment with strategic objectives and maximum impact
- Leverage strategic insights and performance data to identify and promote scalability of global best practices while monitoring activation performance
- Lead, develop, and mentor a high-performing strategic planning team focused on strategic support and cross-functional collaboration
- Actively participate in recruitment, onboarding, and ongoing development of strategic planning talent
Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field
- 8 to 10 years of experience in a similar strategic planning, brand communication, or marketing leadership role
- Successful track record developing, evolving, and executing comprehensive marketing and communication strategies that drive brand and business growth
- Extensive experience conducting in-depth market and competitor analysis, identifying business opportunities, and translating corporate strategic planning into actionable marketing strategies
- Deep understanding of strategic planning methodologies, market analysis, consumer insights, and brand-building principles
- Demonstrated ability to translate complex data and insights into clear, actionable strategies and communicate effectively to diverse stakeholders
- Strong business acumen and proactive ability to identify and capitalize on market opportunities while mitigating risks
- Exceptional project management and organizational skills with proven ability to manage complex strategic planning cycles and brand calendars
- Fluency in English required; Italian and French considered advantageous
Skills
Experience
8 to 10 years of experience in strategic planning, brand communication, or marketing leadership roles, preferably within a global luxury brand environment. Proven track record in developing comprehensive marketing and communication strategies that drive brand image and business growth at a multinational level.
Education
Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
Workplace
The successful candidate will be located in Milan, Lombardy, Italy.
Compensation
The base compensation for this position ranges from EUR 90,000 to EUR 120,000 per annum.
Benefits
Annual Bonus Plan, €8 meal vouchers per worked day, welfare plan
Culture
Officine Panerai offers a workplace culture rooted in Italian design heritage, Swiss horological precision, and a deep connection to the sea. The Maison fosters an environment where craftsmanship, innovation, and technical excellence are valued, encouraging teams to combine tradition with a forward-looking spirit. Employees contribute to a distinctive luxury watchmaking universe defined by authenticity, collaboration, and meticulous attention to detail.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Officine Panerai, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Strategy Director», «Brand Strategy Lead», «Strategic Communications Director», «Marketing Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.